How to Beat “Goliath” Law Firms In Your Local Market (On a Budget!) — with Ron Latz
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How to Beat “Goliath” Law Firms In Your Local Market (On a Budget!) — with Ron Latz
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Forget the Yellow Pages. Law firm marketing is now a digital jungle! In this episode, Sasha Berson welcomes Ron Latz, a 15-year legal marketing veteran and the founder of LegalFenix. Ron has worn every hat in the industry, and today, he unpacks how your firm can outsmart big-budget competitors, while prepping for the AI-first future of client acquisition.
📰 About Ron Latz:
Ron Latz is a legal marketing industry veteran with over 15 years of experience. As founder of LegalFenix, he helps law firms scale from $3M to $10M+ in revenue by acting as their vendor-neutral CMO. Unlike most consultants, Ron doesn’t “sell” SEO, PPC, or websites — instead, he gives firms the clarity they need to invest wisely and grow consistently.
👉 Sasha and Ron explore:
— Why today’s client journey is more complex than ever
— How to avoid “shiny object syndrome” in your marketing
— The comeback of newsletters (and why they beat algorithms)
— How small firms can beat big-budget “Goliaths” locally
— What GEO and AI search mean for the future of leads
👉 Main Takeaways from the Episode:
— Audit your marketing spend: cut one channel that isn’t producing ROI.
— Build your referral circle: add 3 local pros (therapist, realtor, CPA) to your network this month.
— Launch or revive a newsletter (email or print) to stay top of mind without fighting algorithms.
— Test your AI visibility: see if ChatGPT or Gemini recommends your firm
📞 Connect with Ron Latz:
• Website: https://legalfenix.com/
• LinkedIn: https://www.linkedin.com/in/ronlatz
📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724
#LawyerWebsite #LawyerSEO #LawFirmMarketing
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/