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In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into one of the most emotionally charged, yet often missed and misunderstood, concepts in business: niching down.

Howie clarifies what a niche really is, shares the three human truths that drive your resistance, and provides a framework called the Beachhead Commitment to help you choose your first profitable niche without overthinking.

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Episode Breakdown:

03:01 A simple way to think about a niche

07:33 The 3 human truths that stop us from picking a niche

13:04 The power of niching down

15:51 The Beachhead Commitment framework

24:28 What you need to keep in mind

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