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Cut The Tie Podcast with Nathan Strum

What if artificial intelligence didn’t replace people—but helped them grow? In this episode of Cut The Tie, Thomas Helfrich sits down with Nathan Strum, CEO of Abby Connect, to talk about how a twenty-year-old live receptionist company is redefining success by blending human connection with AI innovation.

From cutting the tie to “doing everything for everyone” to leading his team through one of the biggest technological shifts in business, Nathan shares how focus, courage, and empathy drive sustainable growth. His approach proves that AI doesn’t have to eliminate jobs—it can elevate people into new, higher-value roles.

About Nathan Strum

Nathan Strum is the CEO of Abby Connect, a Las Vegas–based company helping small businesses capture every opportunity through a hybrid of live and AI receptionists. Under Nathan’s leadership, Abby Connect has become one of the most trusted names in client communication, known for balancing technology with a people-first philosophy. He’s passionate about building cultures where employees rise, clients feel heard, and innovation serves humans—not the other way around.

In this episode, Thomas and Nathan discuss:

• Why AI isn’t taking jobs—it’s transforming them
  Nathan explains how new technology is upskilling employees and opening career paths that didn’t exist before.
• Cutting the tie to “doing everything for everyone”
  How Abby Connect learned to focus on its best customers and say no to distractions that dilute value.
• Listening to clients the right way
  The difference between gathering feedback and asking the questions that actually drive business growth.
• Turning a service company into a product company
  The challenge of shifting from live services to software while staying true to the company’s human DNA.
• The tie he’s still cutting: building less to build better
  Why focus and simplicity matter most when developing new AI tools and customer solutions.

Key Takeaways

• AI creates more jobs than it replaces
  The future belongs to businesses that use technology to empower people, not eliminate them.
• Success is when your people feel successful
  Leadership is measured by how much you elevate others.
• You can’t please everyone
  Focus on the customers who align with your strengths and values.
• Fail fast, fail forward
  Every mistake is a data point for growth.
• Stop listening to influencers—start trusting yourself
  Your best business instincts come from experience, not noise.

Connect with Nathan Strum

🌐 Website: https://www.abby.com
💼 LinkedIn: https://www.linkedin.com/in/nathanstrum

Connect with Thomas Helfrich

🐦 Twitter: https://twitter.com/thelfrich
📘 Facebook: https://www.facebook.com/groups/cutthetie
💼 LinkedIn: https://www.linkedin.com/in/thomashelfich
🌐 Website: https://www.cutthetie.com
📧 Email: t@instantlyrelevant.com
🚀 https://www.instantlyrelevant.com

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