Social Media Basics for Creative Small Businesses
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Social Media Basics for Creative Small Businesses
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About this listen
If you’re a creative‑entrepreneur who feels overwhelmed by social media, this episode is for you. Erin Madeley and social‑media expert Ronnie break down a simple, four‑hour‑a‑week plan that anyone can follow.
What you’ll learn in minutes:
Pick just two platforms: choose the ones where your audience hangs out (Instagram for most, TikTok for younger folks, Facebook for older shoppers). Post twice a week: one Reel to attract new people, one carousel/post to keep current followers engaged. Hook your Reel fast: grab attention in the first 3 seconds with a visual or a quick line. Do a daily story: 5‑minute raw, behind‑the‑scenes clip that boosts clicks and conversation. Spend 10 minutes a day engaging: like, comment, and scroll on other accounts to show the algorithm you’re a real person. Use smart captions & locations: write SEO‑friendly text instead of loading up on hashtags, and tag your city or market. Batch & schedule: two hours each week can create a month’s worth of content using Instagram’s built‑in scheduler or Meta Business tools.
Grab a coffee, get comfortable, and learn how to turn a few hours each week into a social‑media engine that grows your creative business. Let’s dive in!