Welcome back to the Better Your Business podcast! In today’s episode, Cheryl Goetz chats with award-winning realtor Sarah Donnelly, who shares how she built a thriving, relationship-focused real estate business from the ground up. From her early days as a young assistant to launching her own luxury brand, Sarah opens up about the behind-the-scenes systems, mindset shifts, and creative marketing that fuel her continued success. She also dives into setting boundaries, building a team, and the power of being service-first, even when you're just getting started.

In this episode, you’ll hear:

• [04:05] Why starting as an assistant gave Sarah the foundation she needed to grow a confident, client-first real estate business.
• [10:55] How thoughtful, branded client gifting, from 9 gifts to 200+ became a core retention and referral strategy at BLVD. Realty Group.
• [15:12] The story behind Sarah’s listing video featuring a 93-year-old golfer, and how including clients in marketing builds emotional connection.
• [19:10] Why niching your brand doesn’t mean excluding people, and how Sarah’s luxury messaging still attracted a wide range of clients.
• [30:58] Sarah’s low-tech but highly effective systems using templates, guides, checklists, and Google Drive to stay organized and consistent.
• [37:09] Why community events are still a pillar in her business, and how she pivoted from large summits to intimate, high-touch client gatherings.
• [58:41] The best “sales strategy” Sarah swears by: Care deeply and be empathetic to other people’s needs. This will leave every client feeling seen and supported.

Sarah Donnelly’s approach is proof that you don’t need to reinvent the wheel, you just need to lead with heart, execute with intention, and stay consistent. Whether it’s remembering a client’s kid’s name at the gym or showing up with a pie on their doorstep, her relationship-first mindset is what makes her unforgettable.

Tune in for practical, heartfelt advice on building a business where luxury, service, and simplicity go hand in hand.

Connect with Sarah:

Instagram: @blvd.realtygroup

Website: www.blvdrealtygroup.ca

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca