Ever feel like you’re either hiding completely or sharing way too much on social media?

This week on Beyond the Clinic, I’m joined by the brilliant Kell Bauer, personal brand strategist and founder of Brand Alchemy, to unpack how health professionals can build a magnetic, trustworthy personal brand — without oversharing or feeling exposed.

We explore how to share your story in a way that connects, not cringes — and how to show up online as a real human while still maintaining your professional boundaries.

If you’ve ever worried about how much to share, what’s too personal, or how to build a brand that reflects who you really are — this is the episode for you.

🔗 Links mentioned:

• 💻 Kell’s Branding Workshop: https://www.kellbauer.com/brand-workshop

In this episode, we cover:

• Why personal branding is essential for healthcare professionals today
• The surprising power of micro-stories over big vulnerable posts
• How to find the balance between being relatable and staying professional
• Why repetition is your best branding friend (not your enemy!)
• The somatic link between your body and your brand message
• How to use everyday moments (like dog walks!) to build connection
• Creating a digital persona that’s still you — just the future you
• A powerful voice memo practice to help you clarify your story

💡 This episode is part heartfelt reflection, part content strategy masterclass — and a gentle reminder that you’re allowed to take up space online in a way that feels safe and aligned.

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