In this conversation, Leslie shares how trust forms the foundation of every sale—and why sellers must “earn the right” to a buyer’s attention before asking for anything in return. She explains her nine-step proven formula for building a profit-generating pipeline and offers practical ways to shift from product-focused to problem-centered messaging.

We also dig into how AI can support, but not replace, authentic communication, and why great sellers focus on helping customers buy rather than pushing them to be sold. Leslie’s insights on outbound versus inbound sales, multi-channel outreach, and the role of trust make this episode a must-listen for anyone serious about growing revenue the right way.

About Leslie Venetz:

Leslie Venetz is the Founder of The Sales-Led GTM Agency, a sales strategy firm helping organizations build profit-generating pipelines. An award-winning keynote speaker and Top 50 USA Today bestselling author of Profit Generating Pipeline, her insights have been featured in Success Magazine and The Wall Street Journal. Recognized as a LinkedIn Top Voice in Sales and a pioneer of B2B sales content on TikTok, Leslie’s videos have reached over 100 million views, inspiring a new generation of sales professionals to sell with strategy, authenticity, and purpose.

Reach Leslie:

Website

LinkedIn

YouTube

Instagram

TikTok

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

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