Most small businesses don’t need a 60-page strategy binder—they need a compass they’ll actually use. In this episode, we build a one-page brand plan your whole team can remember and run with. You’ll learn the six essentials—Vision, Mission, Values, Audience, Brand Promise, and your Top 3 priorities for the next 90 days—and how to make each one a single, clear sentence. We also cover rollout tactics that create real alignment: make it visible, onboard every new hire with it, and review it quarterly so it stays sharp. If your marketing drifts or your team answers strategy questions differently, this is the reset: tighten the plan, turn it into daily behavior, and watch execution accelerate.

Takeaways

• Long brand plans often fail due to complexity.
• A one-page brand plan is more effective for small businesses.
• Simplicity in branding leads to better employee alignment.
• Visibility of the brand plan increases accountability.
• Regular updates to the brand plan are essential.
• Brand values should guide decision-making.
• A clear brand promise builds trust with customers.
• Engaging employees with the brand plan enhances understanding.
• Branding should be simple and memorable.
• Research is still critical even with a one-page plan.

Chapters

• 00:00 The Problem with Long Brand Plans
• 05:57 Creating a One Page Brand Plan
• 11:38 Practical Takeaways for Implementation

Contact Us

Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense. If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com. If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful. See you next time on Brand Chops, where we chop up brands to see what they're made of!