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The SHIFT

The SHIFT

By: Mike Marshall
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About this listen

The Shift — hosted by U.S. Alcohol Policy Alliance CEO Mike Marshall — is a podcast about truth, stories, and change. Each episode, we bring together lived experience, community voices, and the latest research to unpack alcohol’s impact and explore the policies that can protect our health and communities. Join us as we transform America’s alcohol culture.2025 Economics Management Management & Leadership Social Sciences
Episodes
  • What Cecily Mak Wishes She Knew Before Her Breast Cancer Diagnosis | The Shift | Season 1 Episode 2
    Oct 13 2025

    On this episode of The Shift, U.S. Alcohol Policy Alliance CEO Mike Marshall talks with board member, attorney, operator, investor, and advisor to start-ups and organizations across tech and wellbeing Cecily Mak about her breast cancer journey — from what she wishes she knew before she was diagnosed to the work she’s doing to help people make informed choices about the role of alcohol in their lives.

    About Our Guest

    Cecily Mack, one of our USAPA board members, is an entrepreneur, author, and mother who was diagnosed with breast cancer in early 40s. Cecily shares her journey from diagnosis to recovery and how it changed the way she thinks about alcohol, health, and the messages we're all surrounded by. It's an honest, powerful conversation about vulnerability, strength, and shifting the way we talk about breast cancer prevention.

    Key Discussions

    ✅ Cecily’s cancer journey and how she learned about the link between alcohol and breast cancer.

    ✅ How the alcohol industry is working to prevent people from knowing the truth about their products’ harms.

    ✅ Cecily’s commitment to helping people make informed choices and change their habits or their tendencies or their relationship with alcohol or any other thing that's taking them away from presence and clarity. Alcohol was my primary one. From the inside out, from an intentional and conscious way.

    Resources & Links

    📩 Subscribe to the USAPA Newsletter

    💙 Donate to USAPA

    📄 Transcript of this Episode

    🌐 Cecily Mak’s Website

    👤 Cecily Mak’s Bio

    🔗 Follow USAPA:

    • LinkedIn

    • Instagram

    • TikTok

    • X

    Facebook

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    27 mins
  • Dr. Priscilla Martinez Explains Why You Should Drink Less for Your Breasts | The Shift | Season 1 Episode 1
    Oct 8 2025

    Welcome to the first episode of The Shift, the podcast where we want to shift the national narrative about alcohol. October is National Breast Cancer Awareness Month. Each year, 40,000 American women die due to breast cancer. Of those deaths, 2,500 are directly attributable to alcohol. This episode features a conversation between host Mike Marshall and scientist Priscilla Martinez. It’s really fascinating … and somewhat scary. And it started off with her talking about the science and the link between alcohol and breast cancer.

    About Our Guest

    Priscilla Martinez, MPHIL, PHD is a scientist and Deputy Scientific Director at the Alcohol Research Group with over 15 years of experience in public health research and alcohol research, specifically. She is the lead Co-Director of the National Alcohol Survey, the longest-running alcohol survey in the US. At ARG, Martinez has led several NIH- and state-funded studies examining changes in alcohol use and mental health during the COVID-19 pandemic, the development and dissemination of health communication strategies related to alcohol and breast cancer risk, and alcohol’s effects on inflammation. Her work has contributed to understanding US drinking patterns, participation in mutual-help groups, and public awareness of alcohol’s health effects. She has also contributed to innovations in survey methodology, including the integration of biomarkers into population-based research and strategies for reaching populations less likely to participate in health surveys.

    Key Discussions

    ✅ How alcohol causes breast cancer.

    ✅ Pink washing by the alcohol industry, particularly during the October, National Breast Cancer Awareness Month

    ✅ The Surgeon General's most recent warning about the need to increase understanding and education around the link between breast cancer and alcohol.

    ✅ What Drink Less for Your Breasts is doing to raise awareness for the alcohol-breast cancer link.

    Episode Links

    📩 Subscribe to the USAPA Newsletter

    💙 Donate to USAPA

    📄 Transcript of this Episode

    🌐 Drink Less for your Breasts

    👤 Dr. Martinez's Full Bio

    🔗 Follow USAPA:

    • LinkedIn

    • Instagram

    • TikTok

    • X

    • Facebook

    If you found this conversation valuable, please subscribe to The Shift wherever you listen to podcasts and share it with someone who needs to hear the truth.

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    26 mins
  • Kicking Off The Shift: Cecily Mak Interviews Mike Marshall
    Oct 8 2025

    The Shift is a podcast that explores the hidden link between alcohol and the harm it causes, drawing from lived experience, community perspectives, the latest evidence, and the policies that can create change.

    In this inaugural episode, USAPA Board Member Cecily Mak interviews USAPA CEO Mike Marshall to answer the big questions – what is The Shift, and why are we launching now?

    Episode Links

    📩 Subscribe to the USAPA Newsletter

    💙 Donate to USAPA

    📄 Transcript of this Episode

    🔗 Follow USAPA

    • LinkedIn
    • Instagram
    • TikTok
    • X
    • Facebook

    If you found this conversation valuable, please subscribe to The Shift wherever you listen to podcasts and share it with someone who needs to hear the truth.

    Show More Show Less
    11 mins
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