Most of us never learnt how to have a healthy relationship with money — especially women who built their business alongside raising families. For many bookkeepers, the partner became the “financial safety net,” and without realising it, the business was built on the idea of supporting, not leading.

This episode explores the identity shift required to step into financial independence, confidence, and self-trust.

In this episode we cover:

• How the “supported partner” mindset keeps women under-earning without noticing
• Stability transfer — moving from relying on someone else’s income to trusting your own
• Why money isn’t about greed, it’s about autonomy, respect, and options
• How chronic underpayment becomes self-deprivation and impacts pricing confidence
• The identity work of stepping into leadership — not just being the helper

Key shift:

Financial empowerment isn’t about wanting more — it’s about becoming the one who can provide stability for yourself.

Mentioned in this episode:

• Identity upgrades: helper → business owner → leader
• Paying yourself first and tracking your own finances like you do for clients
• Building boundaries that reinforce self-worth
• Regulating your nervous system to hold more wealth
• Surrounding yourself with women who normalise success

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👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

Connect with me on LinkedIn, Facebook.

Have a question for the podcast? Email hello@sharonfrancisco.com

We all hit seasons where things feel heavy — the business feels hard, energy is low, decisions stall, and everything starts to blur. Most people respond by blaming themselves or going into avoidance. But you’re not broken — you’re just at a point where something needs to shift. In this episode, we explore how to move from self-judgement to curiosity, so you can find your next step instead of staying stuck.

In this episode we cover:

• The mindset shift: from “What’s wrong with me?” to “What’s my plan?”
• Why no one is the first person to face what they’re facing — and how to use that as your way out.
• Six areas where “stuckness” commonly shows up — business, health, relationships, finances, growth, and lifestyle.
• How self-avoidance shows up (ghosting your own goals) — and how to interrupt it.
• Why curiosity leads to momentum, while shame leads to paralysis.
• Small, doable shifts that create forward movement again.

Key insights:

• You’re not the problem — the system you’re operating in is.
• Stuck doesn’t mean stop — it means there’s a lesson or a new skill required.
• Once you stop taking your stuckness personally, solutions appear.

Mentioned in this episode:

• “Energy audits” and why they matter more than to-do lists
• Reverse-engineering people who are living the life you want
• The 10-minute Truth Talk for relationships
• Money dates + emotional spending awareness
• Curiosity as a strategy, not a mood

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👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

Connect with me on LinkedIn, Facebook.

Have a question for the podcast? Email hello@sharonfrancisco.com

Ever wondered why some clients want every detail and others just want the quick version? Or why some team members thrive under pressure while others quietly shut down? In this episode, we break down the DISC framework as a practical way to understand behaviour, communicate with more ease, and reduce friction in your bookkeeping business and life.

In this episode we cover:

• The four DISC styles — Dominance, Influence, Steadiness, and Conscientiousness
• How each style shows up in business, decision-making, and stress
• Why many bookkeepers sit in S/C — steady, supportive, detail-focused — and how that affects boundaries and leadership
• How to tailor your communication to meet clients where they are
• Why conflict is often just mismatched pace and priorities — not personality

Key insights:

• D’s want outcomes.
• I’s want connection.
• S’s want stability.
• C’s want accuracy.

There’s no right or wrong style — just awareness. When you can recognise differences, communication becomes easier, pricing conversations become calmer, and relationships become simpler to lead.

Mentioned in this episode:

• Spotting DISC styles quickly in meetings
• How to avoid over-explaining to a D and under-explaining to a C
• A simple shift from reacting to adapting
• "Once you understand people, you stop taking things personally."

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👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

Connect with me on LinkedIn, Facebook.

Have a question for the podcast? Email hello@sharonfrancisco.com