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Publisher's Summary

In their groundbreaking book Women Don't Ask, Linda Babcock and Sara Laschever uncovered a startling fact: even women who negotiate brilliantly on behalf of others often falter when it comes to asking for themselves. Now they've developed the action plan that women all over the country requested: a guide to negotiation that starts before you get to the bargaining table.

Ask for It explains why it's essential to ask (men do it all the time) and teaches you how to ask effectively, in ways that feel comfortable to you as a woman. Whether you currently avoid negotiating like the plague or consider yourself hard-charging and fearless, Babcock and Laschever's compelling stories of real women will help you recognize how much more you deserve - whether it's a raise, that overdue promotion, an exciting new assignment, or even extra help around the house.

Their four-phase program, backed by years of research, will show you how to identify what you're really worth, maximize your bargaining power, develop the best strategy for your situation, and manage the reactions and emotions that may arise - on both sides. Guided step-by-step, you'll learn how to draw on the special strengths you bring to the negotiating table to reach agreements that benefit everyone involved.

This collaborative, problem-solving approach will propel you to new places both professionally and personally, and open doors you thought were closed. Because if you never hear no, you're not asking enough.

©2008 Sara Laschever; 2008 Linda Babcock (P)2008 Random House, Inc.

What listeners say about Ask for It

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    5 out of 5 stars
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  • Donna
  • 04-07-2011

Ask for It: How Women Can Use Power of Negotiation

I am a career coach by profession and though I have taught salary and benefits negotiation to high level clientele for years, even I was blown away by the data presented on how little women use negotiation to their advantage. As an educated woman myself, I immediately saw ways that I could use the book's principles in my own life and, as suggested by the authors, began implementing the tools in everything from day-to-day small personal situations to salary negotations. I would highly recommend this book to every woman, regarless of age or professional level. It is a great gift for friends, sisters, mothers, colleagues, and would even be useful for men who want insight onto negotiation techniques.

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  • Anonymous User
  • 18-10-2018

Great Advice but a bit repetitive

Great Advice that will help me at work. However, I felt some info and data was a bit repetitive.

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  • HollywoodsHill
  • 19-11-2014

So, so

What made the experience of listening to Ask for It the most enjoyable?

This book did not offer much eye opening, jaw dropping facts that are needed to keep my interest. I did enjoy the 6 Step Promotion Workout at the end, however. The steps are a different approach to prepping for the big promotion and negotiation conversation. I'd recommend using your monthly free credit for this one, not sure it's worth the purchase.

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  • Mira
  • 22-11-2011

Resonated for me

I really connected with the message in thi book and the authors seemed to back up their assertions with quality research. I liked the breadth of examples used - from couples negotiating for fair housework division to high flying execs brokering deals. I hope it helps many more women..

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  • Giacomo Fiumi
  • 18-08-2020

awesome

Every female must read! will be buying for my sisters! super motivating and a confidence builder

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  • IRINA SHEHOVSOV
  • 11-02-2020

Great book on negotiations

A must listen for women on negotiating. How women are perceived asking in a threatening way vs men. Somehow it’s expected of men to negotiate and women are seen as aggressive when asking for what they deserve. Several case studies prove a double standard exists and it impacts women more so than men.

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  • Talie
  • 13-05-2019

Required Reading / Listening for All Women

“Ask For It” is the required reading / listening book for all women who have an interest in moving their own careers forward in a personally, financial, and professionally satisfying direction, and for all women with a vested interest in working towards closing the wage gap at both a gender and race level. This book provides useful information about the negotiation process and strategies that are effective in both a professional and personal context. It also provides implementation steps for beginning and / or fine tuning and personalising effective negotiations. Best of all, it clarifies how to effectively make negotiation rejections work for the individual (thicker skin, ability to pivot, determine how far the envelope can be pushed) without feeling the sting of rejection and salvaging or course correcting a negotiation about to go wrong. Most importantly, and frustratingly, it highlights why the “likeability factor” is a real thing and hurdle that women _must_ take into account _and_ factor into negotiations. The reality is that most men, and the majority of women, are not yet ready, willing, impartial and / or dispassionate enough, unbiased, and unable to have a woman appear “unpleasant and nurturing” to engage professionally (read: directly aka aggressively) like men. Have shared this book on and will continue to do so until negotiating professionally is as normal for women as it is reported to be for men. Highly recommend this book. (And the narrator is excellent for the audio version.)

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  • KP
  • 23-07-2018

Great advice!

Well written & read! Must read/listen for all women wanting to better negotiate for salaries & benefits!

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  • Jawaher
  • 08-05-2012

I related to this book...

If you could sum up Ask for It in three words, what would they be?

I related to this book...it was exactly what I was looking for -- full of practical advice. Thanks.

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