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Creativity Inc. Audiobook

Creativity Inc.

Regular Price:$37.46
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Publisher's Summary

As a young man, Ed Catmull had a dream: To make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.

Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.

Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible'.

©2014 Ed Catmull (P)2014 Random House Audiobooks

What Members Say

Average Customer Rating

4.7 (180 )
5 star
 (138)
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4.7 (165 )
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4.6 (165 )
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Performance
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  •  
    Bobby 13/12/2015
    Bobby 13/12/2015
    HELPFUL VOTES
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    "Inspirational"

    A truly magnificent book! Not only should every aspiring creative artist listen to this book but so should CEOs in all fields. I'm about to listen to it for 2nd time.

    1 of 1 people found this review helpful
  •  
    afrosheep 17/08/2017
    afrosheep 17/08/2017 Member Since 2015
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    "Great insights, a slow slog"

    I enjoyed the insights that came through the Pixar lens, learning of the history along the way. However, as earnest and loveable as the narrator's voice is, the pace is MUCH too slow. Listen to the entire thing at 1.5x speed and it will sound normal.

    0 of 0 people found this review helpful
  •  
    Emmanuel 11/08/2017
    Emmanuel 11/08/2017 Member Since 2017
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    "A great look into creativity in the business world"

    This book isn't one of those that lists principles and then gives you a few examples like most are. Instead, it's more biographical, it speaks of a multitude of problems and then explains the guiding principles that they strove for in order to find a solution.

    In this way, it neither prescribes solutions nor trivialises those principles. Instead, it invites you to think, perhaps differently, about your values and the sacrifices it'll take to stick to them. This is why the book excels.

    If you just want a list of well researched guiding principles to start, read the 7 habits by Steven Covey. Then read this book to hear what it takes to stick by them in a business setting.

    0 of 0 people found this review helpful
  •  
    Toshi 07/08/2017
    Toshi 07/08/2017 Member Since 2015
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    Story
    "Eye opening and thought provoking"

    Creativity Inc highlights that all companies have challenges, even an amazing company like Pixar. I find a lot of parallels between the problems that Pixar had and the company I work for. It has given me a better understanding into these issues and how to deal with them.

    Ed guides us through the journey of Pixar, and paints a picture of what makes Pixar great. The people and culture.

    Ed also brings a new perspective to Steve Jobs that I've previously had of him. It shows that Steve was human and changed over the years.

    0 of 0 people found this review helpful
  •  
    alexkusuma 02/08/2017
    alexkusuma 02/08/2017
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    "Insightful and inspiring"

    Ed have a lot of experience to share and he happily do so, and a lot of his story are insightful as well as inspiring. Quickly become one of my favourite.

    0 of 0 people found this review helpful
  •  
    Liam Gare 31/07/2017
    Liam Gare 31/07/2017 Member Since 2017
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    2
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    "a bit too business"

    There were some interesting anecdotes, but it was a bit too business related for me.

    0 of 0 people found this review helpful
  •  
    Dan 12/07/2017
    Dan 12/07/2017 Member Since 2016
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    15
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    "Great book"

    Just like Pixar tells amazing stories, the story about their rise to animation movie dominance is also a good story. Highly recommend for anyone in a company or startup leadership you will learn lots.

    0 of 0 people found this review helpful
  •  
    Gabe 03/07/2017
    Gabe 03/07/2017 Member Since 2017
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    6
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    "Super unique business book"

    it's unusual to get a business book with observations that are applicable to your creative side project as well as your day-to-day work. Unique book that kept me inspired.

    0 of 0 people found this review helpful
  •  
    Ronn Australia 27/06/2017
    Ronn Australia 27/06/2017 Member Since 2015
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    "Best organizational behavior I've read"

    There is so much breath and depth in this book. The insights applies to just about any organization, not just creative ones. I wish I had read it much earlier.

    0 of 0 people found this review helpful
  •  
    Jarrod 03/05/2017
    Jarrod 03/05/2017 Member Since 2015
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    "Brilliant"

    Great insights into the history of Pixar, it's management strategies, and a moving afterward in tribute of Steve Jobs.

    0 of 0 people found this review helpful
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  • Stephan
    10/07/17
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    Performance
    Story
    "Good read for the corporate leader"

    There isn't much "new" thinking in this book, but I would highly recommend it for the leader in a corporate environment.

    0 of 0 people found this review helpful
  • joy
    3/02/17
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    "amazing book that span from leadership and all "

    love it it's really deep. it covers what film school can't teach and if I were to put it in one word it's invaluable not to read our if for nothing but the Amazing experience

    0 of 0 people found this review helpful
  • Dhano McNicol
    BROOKLYN, NEW YORK, US
    1/12/16
    Overall
    Performance
    Story
    "Insightful, enjoyable, actionable takeaways."

    I got this book because I'm always trying to improve my creative thinking and output. As well as gathering effective ways of managing a creative team.

    This book delivers in every aspect. Without being dry and rigid, the information is passed across through stories that are entertaining and sometimes very touching.

    0 of 0 people found this review helpful
  • Susan Stokes
    Dublin Ireland
    14/06/16
    Overall
    Performance
    Story
    "Facinating read on many levels"

    I loved the structure of the book & hearing about the history of Pixar. But most importantly I enjoyed Eds insights about creating & sustaining a healthy work environment, where people feel comfortable enough to be candid was fascinating.

    0 of 0 people found this review helpful
  • Mr Stanley Agius
    2/04/16
    Overall
    Performance
    Story
    "Inspiring"

    A truly inspiring and focused look at management and the creativity process. A great book I enjoyed throughout.

    0 of 0 people found this review helpful
  • Neale Blackwood
    PERTH, WA Australia
    24/10/15
    Overall
    Performance
    Story
    "Top listen"
    Any additional comments?

    A brilliant book. Very accessible. It coves many aspects of encouraging and maintaining creativity in an organisation and it uses Pixar movies as an example. Highly recommend.

    0 of 0 people found this review helpful
  • Anders
    14/10/15
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    Performance
    Story
    "great book! highly recommended"

    Not only a lovely story about Pixar, but does also give management tools in order to increase the creativity in an organization. All tools are told with a story and experience

    0 of 0 people found this review helpful
  • Michael Quiapos
    12/10/15
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    Performance
    Story
    "5 star rating just wont cut it!"
    Where does Creativity Inc. rank among all the audiobooks you’ve listened to so far?

    This is ranked as No.1 among all the audiobooks that I've listened to.


    Which character – as performed by Peter Altschuler – was your favorite?

    Ed and John


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    I had profound reactions towards the vast knowledge placed into writing this book. It's chock-full of treasures founded towards building a creative ecosystem.


    0 of 0 people found this review helpful
  • Andre
    4/10/15
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    "Fantastic insight into Pixar, loved this!"

    fantastic insight into Pixar, its leaders and its creative processes. much to learn from this book about making employees happy.

    0 of 0 people found this review helpful
  • martin
    12/09/15
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    Performance
    Story
    "Story telling at its best!"

    I'm not a book reviewer. Just a young entrepreneur that thought this book was realistic and brilliant. My conclusion was ironic in that People/Employees are the assets and yet in the ledger they sit as an expense

    0 of 0 people found this review helpful
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  • Lukasz Hawro
    17/04/15
    Overall
    Performance
    Story
    "Breaking the concrete"

    Pixar created something truly amazing.
    Rising from a small "special effects" company to a world-class creative powerhouse, Pixar set a major milestone in the motion-picture history through persistent innovation and ... revamped the culture of corporate behemoths setting up ingenious organization and establishing powerful practices.
    Yet nothing is really that "science-fiction" about their innovative approach and uniqueness. 
    What made Pixar and their people special was their ability and willingness to dive deep into our true human core and found what really make us tick.
    They found keys to human "soul" and crafted meticulous instruction on how to use them.
    Pixar's universal principals truly resonate with us and it is now obvious that no "concrete corporation" would have ever produced something as touching and as moving as Toy Story, Wall-e, Up! and all others.

    Same as 20 years ago Toy Story shaped the world of this little kid buried in the old, oversized cinema seat...
    This Story - the Pixar Story - will change the way we shape our businesses and organizations.

    Thank you Ed for sharing this timeless lesson on how to have fun, create with passion and love what you do.
    Thank you Steve for making this all happen.

    4 of 4 people found this review helpful
  • Amazon Customer
    Breaston, United Kingdom
    9/09/15
    Overall
    Performance
    Story
    "Outstanding audiobook! Worth the credit"

    Really enjoyed this book, good insight into how Pixar became successful. That success can be applied in our own practice. Some good tips on how to manage projects, business, and people. Loved it thank you.

    2 of 2 people found this review helpful
  • A. Sims
    London
    24/07/15
    Overall
    Performance
    Story
    "An amazing personal story and creative journey"
    Would you listen to Creativity Inc. again? Why?

    I keep returning to this book for anecdotes on creativity, management tips and little pieces of history from inside one of the most creative businesses in the world.


    Was there a moment in the book that particularly moved you?

    Ed Catmull's personal recounts of relationships and dynamics of colleagues and employees paint a picture of someone who cares deeply about the people around him. This is reflected in his personal journey as he tells it and in the approach he demonstrated in running a creative business.


    2 of 2 people found this review helpful
  • Kim
    Bromley, United Kingdom
    30/04/14
    Overall
    Performance
    Story
    "A truly inspiring book"

    A truly inspiring book, told from the heart. An amazing insight into an extremely interesting company that holds creativity and it’s people as its Core.

    Read by Peter Altschuler with such a natural ease that’s it’s easy to forget that it’s not actually Ed Catmull talking himself.

    2 of 2 people found this review helpful
  • Uko
    26/03/17
    Overall
    Performance
    Story
    "phenomenal Life and Leadership book"

    This book by Ed catmul is a great guide for leadership in the creative industry. in this book Ed has provided an insight into the challenges faced by himself, John and the employees leading at Pixar and Disney. Ed is very practical and his focus is excellence and clarity. It's a must read!

    1 of 1 people found this review helpful
  • Amazon Customer
    14/07/16
    Overall
    Performance
    Story
    "inspiring"

    From an 8 year old boys dream to CEO of Disney and Pixar. Loved it.

    1 of 1 people found this review helpful
  • ian
    5/05/16
    Overall
    Performance
    Story
    "A wonderful book"

    At first I wasn't sure about listening to this - it felt odd to me to listen to a passionate autobiography being told by someone who has nothing to do with it. I kept thinking how this man saying all of these words doesn't feel this way - of course, you could say the same about any audio book performed by anyone but the author, but to listen to an autobiography told in the first person, from anyone but that first person was jarring. But only at first: as time went on, I sank into the story and such pedantic cynicism vanished from me, and I was able to enjoy the experience, wholly.

    For fans of Pixar, it's an incredible listen, but it's also an inspiring and fascinating listen for everybody else. Definitely worth your time.

    1 of 1 people found this review helpful
  • monica
    11/04/16
    Overall
    Performance
    Story
    "Thank you for the inspiration"

    It's been an amazing journey, it taught me to be open, to listen to be kind and to lead by example I look forward applying what I have learnt. Thank you for the inspiration

    1 of 1 people found this review helpful
  • juliette
    6/08/15
    Overall
    Performance
    Story
    "A brilliant book - a must read for entrepreneurs and all business leaders"

    So many great lessons to be learned from this book, particularly relevant and applicable to me working in a startup; an environment constantly evolving and a culture that is developing.

    1 of 1 people found this review helpful
  • Ellis
    20/09/17
    Overall
    Performance
    Story
    "Interesting ideas"
    Is there anything you would change about this book?

    I should mention beforehand that I haven't quite reached the end of the book, but of what I've read I must admit that I found it very repetitive. The same ideas presented in each chapter, slightly rephrased, but fundamentally identical. I also would have liked the book to focus on other aspects, rather than the president of Pixar patting himself on the back for twelve hours. By all means spend time on the business side, but for someone who claims that their fundamental goal is in storytelling, it was addressed very little. Pixar have created, what I'd consider outstanding films (Toy Story, Up, Inside Out etc), so enlighten us as to how you achieved this, what choices did you make that others wouldn't have. Character, arc, music, plot? I don't want to know what makes Pixar so great, I want to know what makes Pixar's films so great!


    Would you recommend Creativity Inc. to your friends? Why or why not?

    My friends, no. The reason not is because this book is, for the most part, a display of business ideas rather than a detailed explanation of concepts, story and character.


    What didn’t you like about Peter Altschuler’s performance?

    Although it didn't drastically change the book, I found his tone very repetitive. However I only started to notice this towards the end of the book. On another note- although not relevant to Altschuler’s performance, I felt this book warranted narration by Catmull himself. I only realised half way through that it wasn't Catmull narrating and I started to find the book less personal.


    If this book were a film would you go see it?

    Most certainly. On the subject, there is a great documentary called The Pixar Story. I'd suggest giving it a watch. My main complaint with the book is that it's too drawn out but having the information condensed and sticking to the more interesting aspects of Pixar makes for a great watch.


    Any additional comments?

    Despite thinking the book is repetitive and much too long. I did think certain aspects of this book were really intriguing (Pixar's early days, Catmull's inspiration, the first Toy Story footage, what happens when the company lost important files, etc) There will be something for you to take away from this.

    0 of 0 people found this review helpful

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