Try free for 30 days
-
All-Inclusive TV
- How Booming Brands Are Reimagining TV Advertising
- Narrated by: Frank Gerard
- Length: 3 hrs and 37 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
All-Inclusive TV
Buy Now for $16.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's Summary
Is Television Advertising Your Next Bold Move?
Americans are watching more video content than ever, nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge.
All-Inclusive TV reframes the conversation about video content to prove that traditional TV inventory not only fits within the current media marketplace, but retains the power to transform brands and businesses beyond expectation. Chuck Hengel shows how data science, automation, and artificial intelligence help linear TV measure and optimize ad campaigns, achieve the accountability sought by modern marketers, and create a targeted, rich advertising opportunity.
If you’re trying to build a brand, gain visibility, or attract new customers, linear TV continues to be a smart bet for the big impact it can have on both performance marketing and brand building.
