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Advertising in America

What Works, What Doesn't, and Why
Narrated by: Roy H. Williams
Length: 6 hrs and 14 mins
Categories: Business, Career Skills
5 out of 5 stars (1 rating)

Non-member price: $35.50

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Publisher's Summary

Using 52-week radio schedules, the Wizard has been turning advertisers into millionaires with amazing results. In this series, the Wizard shares with you exactly how it's done.

In these presentations, you will hear the Wizard as he speaks to business owners, and private sessions in which he speaks directly to your staff. The Wizard says things that can only be said behind closed doors. Deep training. Things you've never heard about copy writing, scheduling, and comparative media analysis. He also explains how, why, and when to have those hard conversations with clients.

Chosen by editor Eric Rhoads to be a permanent, featured columnist in Radio Ink, the Wizard brings a truly unique perspective to radio. Though his firm currently has 52-week schedules airing on more than 550 radio stations, his company does not specialize in radio. So why do they use newspaper only for classified ads and why do they buy TV schedules on less than 40 stations in America?

Because radio advertising usually represents the highest and best use of his clients' ad dollars, that's why!

©2001 Wizard Academy Press & Roy H. Williams (P)2001 Wizard Academy Press & Roy H. Williams

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An insightful paradigm shift on marketing

Great insights into advertising that are very powerful. Only downside was that content was a bit repetitive in some parts.

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Profile Image for 匿名
  • 匿名
  • 30-06-2017

The best book on advertising

This is my new bible on advertising. It's about radio ads but if you learn what's in this book you will know more than 99% of online marketers.

2 of 2 people found this review helpful

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  • J. Drake
  • 29-04-2019

Great Content - Hard to LIsten

Even though almost 20 years old, this book/seminar has a wealth of knowledge on principles you should learn if you are in marketing. You just have to slug through the presentation to get it. I wish it were a book read by a hired professional, but then again, I would expect that most of the good stuff here was presented in Roy's earlier book, Wizard of Ads. Roy presents this seminar to an audience and you get the impression he has a lot of pent up irritation at people in his industry and it comes out in his speaking. He also has a small number of trite phrases that he repeats over and over and over again that make you want to quit listening, but you finally decide to keep going because of the good ideas he is presenting. And, he has a good number of personal anecdotes to successfully illustrate. He also repeats himself at every point like a preacher who is trying to stretch a sermon out... Repeats himself until you finally want to get your money back. Its too bad. If someone else were to read the transcript, I would give it high marks.

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  • Lawrence
  • 21-06-2018

best tips for creating advertising materials ever!

this book has the best tips and tactics for creating effective advertising ever! good for any type of ads.