From Richard Friesen, financial strategist and the creator and developer of the “Mind Muscles” training courses, comes the captivating story of “Joe,” a struggling journalist barely making ends meet. By joining Joe on his path through engaging real-world exercises, relatable life experiences, and a deep dive into the psychology of money, A Private Conversation with Money invites you to:

• Discover how you are fighting your own brain when it comes to money management.
• Align your core values, identity, beliefs, and behaviors with your financial goals.
• Deliver value to your world that expands your own financial freedom.
• Reframe your own preconceptions around courting money, wealth, and success.

For Joe, anger is his friend. Every day, a frustrated Joe Everie faces an unfair economic world where the greedy get rich fast, driving him to vent his stress to those that sympathize. Falling deeper into debt, Joe feels like he is falling into an abyss.

But then, 'Money" responds. Showing up in the middle of the night, “Money” takes Joe on a journey through the human brain, revealing how he fights financial success, and how he can build a rapport with his deepest values. Though Joe fights his financial education every step of the way, he can’t deny the effects “Money” has on his beliefs and behaviors, together with newfound knowledge of money affirmations that work.

This is the story of Joe’s financial redemption.

And yours.