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Publisher's Summary

The world is changing drastically before our eyes - will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes. 

Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to 'play the game', and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up and went into retirement with our finances secure. That world - and those rules - are over. By 2030, a new reality will take hold and before you know it:

  • There will be more grandparents than grandchildren 
  • The middle class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined 
  • The global economy will be driven by the non-Western consumer for the first time in modern history 
  • There will be more global wealth owned by women than men 
  • There will be more robots than workers 
  • There will be more computers than human brains 
  • There will be more currencies than countries 

All these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy and the world. According to Mauro F. Guillen, the only way to truly understand the global transformations underway - and their impacts - is to think laterally. That is, using 'peripheral vision', or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend - climate change or the rise of illiberal regimes, for example - Guillen encourages us to consider the dynamic interplay between a range of forces that will converge on a single tipping point - 2030 - that will be, for better or worse, the point of no return. 2030 is both a remarkable guide to the coming changes and an exercise in the power of 'lateral thinking', thereby revolutionising the way you think about cataclysmic change and its consequences.

A Macmillan Audio production from St. Martin's Press.

©2020 Mauro F. Guillen (P)2021 Macmillan Audio

Critic Reviews

"Bold, provocative [...] illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting and new powers are rising." (Adam Grant, Wharton professor and author of Give and Take)

What listeners say about 2030

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  • NT
  • 21-05-2021

one possible vision

I was recommended this book by a deep thinker, a person of weighty deeds, advanced years, and a contrarian of sorts. I found it eye opening and thought provoking and a better listen than Sapiens, which never grabbed me. The author strikes me as statist and technocratic and his vision and solutions are framed in that context. I didn't feel he 'stuck the landing' but I liked his optimism in many ways. I came to very different conclusions from some of the data he presented in the book.

Recommended as brain food.

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Great book!!

An optimistic and well informed look at our potential future. Glad to recommend it to anyone

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  • Alice
  • 27-01-2021

insightful!

Such an amazing view of what we should expect in years to come . is not a prediction but a very good approach on how the future will change and how you can be prepared for it.

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  • Giles S.
  • 24-05-2021

Not great

I found this in the FT's Best books of 2020 list and was hoping for a insightful look at how the world would be in 2030.Howveer this book is not insightful, not a great read and contains virtually nothing original.

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  • Julião da Eira
  • 20-05-2021

Accompanying pdf missing

Amazon and Audible please correct this title as the accompanying pdf with all graphics and figures, often referenced in the book is missing. I’ve read other titles that had it on the “three dash” menu so this is probably a file error, please fix it!

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