稼ぐ力は会計で決まる
(幻冬舎新書)
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稼ぐ力は会計で決まる
Narrated by:
岡部 悟
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Narrated by:
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岡部 悟
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By:
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山下 明宏
About this listen
ヒット商品より カリスマ営業マンより 一番大事なのは「会計力」!
日本の中小企業の約3割は債務超過で借金漬けの状態。本業で稼ぐ力を失っている。
中小企業が潰れず稼ぎ続けるのに必要なのは、ヒット商品でもカリスマ営業マンでもなく、社長の「会計力」だ。
「毎日帳簿を見るのが稼ぐ力をつける第一歩」「会計は節税のためのものではない」「P/Lだけ見ていたら会社は成長しない」「自己資本比率50%以上、借入金限度割合25%というB/Sの型を目指せ」
――経営黒字化のエキスパートが、会計を武器に会社を強くする方法を実践的にアドバイス。
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