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  • This Is Marketing

  • You Can’t Be Seen Until You Learn to See
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 7 hrs and 2 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 94
  • Performance
    4.5 out of 5 stars 85
  • Story
    4.5 out of 5 stars 85

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

  • 1 out of 5 stars
  • very disappointing :(

  • By Anonymous User on 13-12-2018

Not just for marketing people

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 18-11-2018

The words ‘marketing ‘ or ‘sales’ have never appeared my my job title; but this has been the most rewarding book of the year for me! I am a senior leader who reads a steady stream of leadership books and I got more out of this than any this year. This is a book about changing hearts and minds and the world that will benefit almost everyone.

1 of 1 people found this review helpful