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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
I LOVE Seth but...
- By Jaryd on 06-03-2019
Marketing can’t possibly be more boring than this
I could not get past the first few chapters without wondering, should I continue the second half of the book and hoping it will get better or just accepting the fact that I’ve just wasted couple of hours?
The narrative is plain and flat, it’s like you reading a bedtime story for your kids and hoping they will fall asleep fast. There’s no storyline, just sentences put together and go on and on. Theres no marketing plan or real practical strategies to follow, just theories one after another.