LISTENER

Anonymous

  • 2
  • reviews
  • 0
  • helpful votes
  • 4
  • ratings

Story Selling

Overall
5 out of 5 stars
Performance
4 out of 5 stars
Story
5 out of 5 stars

Reviewed: 10-09-2019

Mike Adams, the Tasmanian author of Seven Stories Every Salesperson Must Tell, has deep and broad experience working in the Australian professional B2B market (as well as overseas). For this reason, his stories resonated with me and he articulates his message in a clear, concise, logical and compelling manner. Throughout Millenia, communities have used stories to teach and communicate salient information about time, place and circumstance. The author asserts that our brains are wired to accept information in this way and that stories are the most powerful way to communicate with and influence a buyer. Mike breaks breaks the methodology into 3 parts: 1. Stories to Connect a) Personal story b) Key Staff/Person story c) Company Creation story 2. Stories to Differentiate a) Insight Story b) Success Story 3. Land Stories a) Value Story b) Teaching Stories I would recommend this book to anyone within your company who is “Client Facing” and is seeking to improve their interactions with customers. I would also recommend this book to anyone who is seeking to influence...which is just about everyone at some time or another.

Read, re-read and read again

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 10-05-2019

This is such a great book. It provides so many insights into productivity and how you can be more productive. I am through my 2nd read and I am sure I will return for a 3rd and 4th time.