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  • This Is Marketing

  • You Can’t Be Seen Until You Learn to See
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 7 hrs and 2 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 254
  • Performance
    4.5 out of 5 stars 223
  • Story
    4.5 out of 5 stars 223

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

  • 3 out of 5 stars
  • I LOVE Seth but...

  • By Jaryd on 06-03-2019

very disappointing :(

Overall
1 out of 5 stars
Performance
1 out of 5 stars
Story
1 out of 5 stars

Reviewed: 13-12-2018

Normally I love watching and listening to Seth Godin. However I'm very disappointed with his performance on this one. It was very flat and boring. i had to stop at Chapter 5 as I couldn't go on listening. Seth why didn't you use a professional to narrate this one?

7 of 9 people found this review helpful