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Jay E Clair

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  • This Is Marketing

  • You Can’t Be Seen Until You Learn to See
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 7 hrs and 2 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 254
  • Performance
    4.5 out of 5 stars 223
  • Story
    4.5 out of 5 stars 223

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

  • 3 out of 5 stars
  • I LOVE Seth but...

  • By Jaryd on 06-03-2019

Godin wraps years of writing into a framework

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 12-01-2019

For fans of Godin a lot of the content may spund familiar as this book is pretty much a framework for marketing. A lot of what he writes about in this takes from elements he has spoke about in past and wrapped into a somewhat useable framework. If you are new to marketing or looking for a different spin have a crack.