Jay E Clair
- helpful votes
This Is Marketing
- You Can’t Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
very disappointing :(
- By Anonymous User on 13-12-2018
Godin wraps years of writing into a framework
For fans of Godin a lot of the content may spund familiar as this book is pretty much a framework for marketing. A lot of what he writes about in this takes from elements he has spoke about in past and wrapped into a somewhat useable framework. If you are new to marketing or looking for a different spin have a crack.