- helpful votes
Seven Stories Every Salesperson Must Tell
- By: Mike Adams
- Narrated by: Mike Adams
- Length: 6 hrs and 56 mins
Seven Stories Every Salesperson Must Tell takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action, and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you’ll create more new business than you thought possible. Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling - from first hello to signed contract.
- By Anonymous User on 10-09-2019
Great guidance on the value of storytelling in Sales
I took a lot of value from the book, it changed my perspective on using stories in business. Since listening to Mike’s performance, I have a far greater appreciation of how stories can play a role in each stage of the sales process. Mike educates on the importance of gathering the stories from the key people in your business, recording them ready to share with clients in a structured framework. Whatever you sell or sales process you follow, storytelling can help add value to your client and ultimately win their business. Mike does a wonderful job leaving you with a greater appreciation of the power of storytelling in sales.