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Great guidance on the value of storytelling in Sales

5 out of 5 stars
5 out of 5 stars
5 out of 5 stars

Reviewed: 30-01-2019

I took a lot of value from the book, it changed my perspective on using stories in business. Since listening to Mike’s performance, I have a far greater appreciation of how stories can play a role in each stage of the sales process. Mike educates on the importance of gathering the stories from the key people in your business, recording them ready to share with clients in a structured framework. Whatever you sell or sales process you follow, storytelling can help add value to your client and ultimately win their business. Mike does a wonderful job leaving you with a greater appreciation of the power of storytelling in sales.