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Anonymous

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A scientific but approachable book with loads of swearing

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 27-08-2020

Lots of sound explanations on the mental side of triathlons and indeed life. At times it felt like the narrators were talking to you personally. It has spurred me on with my late in life foray into triathlon.

Let’s hope Tony paid back the $1500 and became Margaret.

Practical how-to guide on digital transformation

Overall
5 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 03-05-2019

I really, really enjoyed this book. Instead of being theoretical, it is very practical. It is pitched at large, cumbersome organisations, who want to be like Google, but are never going to be. Instead, it explains how any organisation can digitally remaster in order to survive and thrive.

The digital conversation today is dominated by Technology teams and to a lesser extent, the Marketing department. Which is possibly why organisations are finding transformation so difficult. This explains what organisations must do, from the Board down, if they are going to make it in the new world.

It took me a while to get past the Babalot tennis example - who cares I thought. Oh how wrong I was. This was a great example of how if an old, established tennis racket company can use data to transform, then so can anyone. It also shows the scarily huge potential of the IoT.

Data might be the new oil and analytics the combustion engine, but this my friends is the instruction manual.