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For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events.

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers" - the best and the brightest, the most famous and the most successful. He asks the question: what makes high achievers different? His answer is that we pay too much attention to what successful people are like and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.

Our most commonly held formula for success is broken. Conventional wisdom holds that if we work hard we will be more successful, and if we are more successful, then we'll be happy. If we can just find that great job, win that next promotion, lose those five pounds, happiness will follow. But recent discoveries in the field of positive psychology have shown that this formula is actually backward; happiness fuels success, not the other way around.

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things.

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how!

Peter Voogd, who has been labeled the leading authority for Gen Y leadership, reveals the exact strategies he's used to go from dead broke to over six figures within six months. Peter has trained over 4,000 entrepreneurs, and built an eight-million-dollar sales organization by age 27. If you're one of the select few who are serious about success, this book will change the game for you, regardless of what industry you're in.

Ambition can be a powerful force for good in our lives. But only if it is legitimate. Sometimes misinterpreted and often misunderstood, ambition - true ambition - is not a selfish quality. It is not another word for ruthless; it is not something to be shunned or subdued. Legitimate ambition is an honorable trait. At its very best, our ambition serves us and other people. In fact, pursuing your ambition is one of the most selfless things you can do.

The Code of the Extraordinary Mind is a blueprint of laws to break us free from the shackles of ordinary life. It makes a case that everything we know about the world is mostly decided not by rational choice but instead by conditioning and habit. And thus most people live their lives based on limiting rules and outdated beliefs about pretty much everything - love, work, money, parenting, sex, health, and more - that they inherit and pass on from generation to generation.