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The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 8 hrs and 5 mins
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
Fluff and repetition
- By Chris on 31-12-2016
A must read for ANY business.
Being a marketing coach, I was unsure on how many systems in this book would apply to my business, ignorantly assuming that this was more for bricks and mortar business. I was wrong, the systems in this books apply to ALL businesses and was a great kick up the a** for me! ;)