- helpful vote
- The Hidden DNA of Amazon, Apple, Facebook and Google
- By: Scott Galloway
- Narrated by: Jonathan Todd Ross
- Length: 8 hrs and 32 mins
Apple, Amazon, Google and Facebook are in an unprecedented race towards a $1 trillion valuation, and whoever gets there first will exert untold influence over the global economy, public policy and consumer behaviour. How did these four become so successful? How high can they continue to rise? Does any other company stand a chance of competing? To these questions and more, acclaimed NYU Stern professor Scott Galloway brings bracing answers.
Very interesting and engaging.
- By Malcolm on 07-03-2018
Not a lot of objective evidence for the author’s claims
I found a couple of great insights in this book but largely it was just a bunch of unfounded ideas. Scott Galloway is definitely a smart guy but he doesn’t support his opinions with evidence. Coming up with a bunch of metaphors does not equate to evidence that your opinions are correct.
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