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  • Purple Cow

  • Transform Your Business by Being Remarkable
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 2 hrs and 58 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 312
  • Performance
    4.5 out of 5 stars 269
  • Story
    4.5 out of 5 stars 265

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

  • 5 out of 5 stars
  • change your perspective...

  • By Nick on 18-05-2015

not bad

Overall
4 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 21-01-2019

obviously now quite dated, purple cow concepts are still relevant although many examples lack depth

  • Key Performance Indicators (KPI)

  • Developing, Implementing, and Using Winning KPIs
  • By: David Parmenter
  • Narrated by: Steve Coulter
  • Length: 4 hrs and 45 mins
  • Unabridged
  • Overall
    2.5 out of 5 stars 3
  • Performance
    2.5 out of 5 stars 3
  • Story
    2.5 out of 5 stars 3

An in-depth look at how to create and use key performance indicators (KPIs), from the King of KPIs - now updated and expanded! By exploring measures that have transformed businesses, David Parmenter has developed a methodology that is breathtaking in its simplicity and yet profound in its impact. Now in an updated and expanded Second Edition, Key Performance Indicators is a proactive guide representing a significant shift in the way KPIs are developed and used, with an abundance of implementation tools....

  • 1 out of 5 stars
  • Poor

  • By Anonymous User on 26-11-2018

Poor

Overall
1 out of 5 stars
Performance
1 out of 5 stars
Story
1 out of 5 stars

Reviewed: 26-11-2018

Seriously don't bother with this book. I didn't believe the reviews but should have - truly rubbish

  • Lead and Disrupt

  • How to Solve the Innovator's Dilemma
  • By: Charles A. O'Reilly III, Michael L. Tushman
  • Narrated by: James Foster
  • Length: 8 hrs and 36 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 6
  • Performance
    4 out of 5 stars 5
  • Story
    4 out of 5 stars 5

In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.

  • 4 out of 5 stars
  • valuable

  • By Anonymous User on 21-08-2018

valuable

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
3 out of 5 stars

Reviewed: 21-08-2018

well researched and rekevant but content is heavy and not easy listening. more lively narrator may help

  • The Barefoot Investor

  • The Only Money Guide You'll Ever Need
  • By: Scott Pape
  • Narrated by: Scott Pape
  • Length: 6 hrs and 26 mins
  • Unabridged
  • Overall
    5 out of 5 stars 8,792
  • Performance
    5 out of 5 stars 7,834
  • Story
    5 out of 5 stars 7,769

This is the only money guide you'll ever need. That's a bold claim, given there are already thousands of finance books on the shelves. So what makes this one different? You'll get a step-by-step formula: open this account, then do this; call this person, and say this; invest money here and not there. All with a glass of wine in your hand.

  • 5 out of 5 stars
  • Absolute must read.

  • By Charles D. on 05-07-2018

awesome

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 16-08-2018

well written, well read and just plain all round excellent. really connects with everyday people

  • Gifts Differing

  • Understanding Personality Type
  • By: Isabel Briggs Myers, Peter B. Myers
  • Narrated by: Patricia Rodriguez
  • Length: 8 hrs and 21 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 7
  • Performance
    4.5 out of 5 stars 7
  • Story
    5 out of 5 stars 7

For more than 60 years, the Myers-Briggs Type Indicator (MBTI) tool has been the most widely used instrument in the world for determining personality type, and for more than 25 years, Gifts Differing has been the preeminent source for understanding it. Like a thumbprint, personality type provides an instant snapshot of a person's uniqueness. Drawing on concepts originated by Carl Jung, this book distinguishes four categories of personality styles and shows how these qualities influence your life.

  • 5 out of 5 stars
  • Outstanding !!! A must read for everyone.

  • By George on 13-08-2018

interesting

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 03-08-2018

very comprehensive and well researched. should be brought up to date though with modern case studies rather than still using those from the 50's

  • Emotional Intelligence

  • By: Daniel Goleman Ph.D.
  • Narrated by: Barrett Whitener
  • Length: 13 hrs and 32 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 151
  • Performance
    4 out of 5 stars 137
  • Story
    4 out of 5 stars 135

Is IQ destiny? Not nearly as much as we think. This fascinating and persuasive program argues that our view of human intelligence is far too narrow, ignoring a crucial range of abilities - emotional intelligence - that matter immensely in terms of how we do in life.

  • 5 out of 5 stars
  • everyone should read this book

  • By Anonymous User on 30-08-2017

informative

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 03-08-2018

a difficult and heavy subject to convey. as a result it makes for heavy listening but is very comprehensive

  • Work Rules!

  • Insights From Inside GoogleThat Will Transform How You Live and Lead
  • By: Laszlo Bock
  • Narrated by: Laszlo Bock
  • Length: 11 hrs and 14 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 73
  • Performance
    4.5 out of 5 stars 63
  • Story
    4.5 out of 5 stars 63

From the brilliant and innovative head of Google's people operations, the ultimate guide to attracting the most spectacular talent to your business and how to ensure that the best and the brightest succeed. Google receives more than 1,500,000 unique applications for jobs every year. This book shows you why. How to learn from your best employees - and your worst. Why you should hire only people who are smarter than you are.

  • 5 out of 5 stars
  • excellent

  • By Anonymous User on 19-07-2018

excellent

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 19-07-2018

very useful guide and made very relevant to every organisation, not just huge conglomerates. gives excellent insights into what motivates top performers

  • They Ask You Answer

  • A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
  • By: Marcus Sheridan
  • Narrated by: Paul Boehmer
  • Length: 6 hrs and 20 mins
  • Unabridged
  • Overall
    5 out of 5 stars 21
  • Performance
    4.5 out of 5 stars 19
  • Story
    4.5 out of 5 stars 19

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap.

  • 5 out of 5 stars
  • Game changer

  • By Anonymous User on 23-08-2018

excellent

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 08-05-2018

very well presented. clear, practical and not over padded like so many marketing books are.

0 of 1 people found this review helpful

  • The New Rules of Marketing & PR, 6th Edition

  • How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
  • By: David Meerman Scott
  • Narrated by: David Meerman Scott
  • Length: 18 hrs and 21 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 12
  • Performance
    4.5 out of 5 stars 10
  • Story
    4.5 out of 5 stars 10

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.

  • 3 out of 5 stars
  • ita ok

  • By Many Caps Consulting on 01-05-2019

well covered<br />

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 10-04-2018

very boring narration but overall good content. hang in there you will here something worthwhile.

  • How Google Works

  • By: Eric Schmidt, Jonathan Rosenberg
  • Narrated by: Holter Graham, Jonathan Rosenberg
  • Length: 9 hrs and 46 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 129
  • Performance
    4.5 out of 5 stars 109
  • Story
    4.5 out of 5 stars 110

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management.

  • 5 out of 5 stars
  • Inspiring story of individual empowerment

  • By Derek Laney on 04-01-2015

awesome

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 06-02-2018

brilliantly put togeether this book is practical, c hallenging, and deep but told in a way that non-boffins can grasp