- helpful votes
Brands and Bulls**t.
- Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
- By: Bernhard Schroeder
- Narrated by: Bernhard Schroeder, Sean Pratt
- Length: 6 hrs and 12 mins
As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.
This book changed my mind
- By Anonymous User on 16-09-2020
Great for learning as a someone who practices digital marketing but has never fully taken the time to understand the tactical approach behind what they are doing. It also suggests many other books to continue the journey. At times it will feel like a bit of an information overload when it lists the many things you need to know. But i could never complain about all the information that is packed into Brands and Bullshit. HIGHLY RECCOMEND!