Kristin Zhivago
AUTHOR

Kristin Zhivago

Business & Careers
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Kristin Zhivago has become one of the leading experts on the customer's buying process, and was one of the first to see selling from the buyer's perspective. She speaks and teaches worldwide for companies and organizations. She spent decades as a "revenue coach" helping clients ranging from thriving young start-ups to those in the Fortune 500, including Dow Jones, IBM, and Johnson & Johnson. Zhivago is now president of Zhivago Partners, a digital marketing management company, which provides digital marketing management and revenue coaching for her clients. A note from Kristin: Marketing is broken. I'm determined to make marketing work again. This book gives you a roadmap on how to make all of your marketing more effective.
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