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Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions and Homes.com, is a real estate marketing expert with more than ten years of experience, a frequent industry speaker, co-author of Youtility for Real Estate and a recipient of the 2014 PR News Social Media MVP Award. Byrum is responsible for developing and managing the corporate social media road map, social strategies for both brands and has pioneered FRMS’ and Homes.com’s strategic social media path through the launch of FRSocial and Homes.com Social, complete social media management, reputation management and resident retention offerings.
Additionally, Erica serves on the Board of the American Marketing Association Hampton Roads Chapter.
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