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Clive Veroni is a leading marketing strategist. His book, SPIN, has been shortlisted for the prestigious National Business Book Award. He is a consultant on brand positioning, marketing strategies, new product development and advertising to a wide variety blue-chip clients across North America. He founded Leap Consulting in 1999. Prior to that he had a successful advertising career, including several years as partner and president of Stringer Veroni Ketchum Advertising before selling his firm to Omnicom. He is a sought-after speaker on issues of marketing and politics in the digital age. Born in South Africa, he now lives in Toronto, Canada.
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