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Truth Devour
TOP 1000 REVIEWER
5.0 out of 5 stars On Point
Reviewed in Australia on 1 August 2019
Format: Kindle EditionVerified Purchase
The examples & references used to articulate the points raised are well researched. Simon has managed to breakdown the dilemmas that can ensue within large corporations & what leaders need to consider & adopt to bring out the best in their workforce.

There is a lot that is worth considering.
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5.0 out of 5 stars Wow, Wow, Wow.
Reviewed in Australia on 14 May 2017
Format: Kindle EditionVerified Purchase
As I prepare to retire after 24 years of taking a startup to a semi sccessful multi million dollar company, I can see where my successes came from and what caused my failures. I wish I had read this 20 years ago. As manager of an affiliate of a world wide group of companies, I see so much of what we need to do to go forward and be successful on the world stage - and its not all about the numbers.

With so much disharmony between our countries, our governments, our companies, our departments, our families - there are lessons to be learnt from this book at every level.
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Andrew
1.0 out of 5 stars Top notch Content. Poor book condition
Reviewed in Australia on 3 October 2019
Format: PaperbackVerified Purchase
The contents of the book - fantastic. Great read. A real thought leader in Leadership and business.

The condition of the book is disappointing. Out of the box, thecover was damaged and the shiny parts all scratched up. Definitely not a new product.
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Michael Molnar
5.0 out of 5 stars The revolution has started
Reviewed in Australia on 21 June 2017
Format: Kindle EditionVerified Purchase
Lets keep the momentum going, the time for change is now, be kind and be truthful, inspire others for the good of humanity, and don't be afraid to put into action the principles outlined in this book, together we will make a difference.
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Amazon Customer
5.0 out of 5 stars Never stop learning to lead
Reviewed in Australia on 21 February 2017
Format: Kindle EditionVerified Purchase
A great read of inspirational stories and rational thinking on how to build a team around your circle of safety to create innovation and a productive culture. Look forward to reading it again and again.
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Rod Fraser
5.0 out of 5 stars A great piece of work
Reviewed in Australia on 28 April 2014
Format: Kindle EditionVerified Purchase
Simon has thought his work out and delivers it with the same great writing as his first book Starting With Why and his Ted Talk. The book looks fabulous and invites you in. It was such an easy read.
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Ash Jones
5.0 out of 5 stars a great and very informative book!
Reviewed in Australia on 17 March 2015
Format: Kindle EditionVerified Purchase
I am very inspired after reading this. I feel that I will be able to run my company much more effectively from now on. Especially after also reading Start with Why. Awesome!
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Stuart Hoadley
4.0 out of 5 stars Humility and service
Reviewed in Australia on 18 November 2019
Format: Audible AudiobookVerified Purchase
Interesting book on leadership
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Darren
1.0 out of 5 stars Vacuous and empty by a fraudster with no expertise
Reviewed in the United Kingdom on 16 October 2019
Format: Kindle EditionVerified Purchase
This book says nothing more than "treat employees well" - it's totally obvious. As another reader has commented, he has hand-selected anecdotes which he retro-fits to fit his ideas. Another reader says that the book is grounded in evidence. It is not. It uses flimsy, hand-picked evidence which readers lap up because they'd like it to be true ("nice" companies do well and "nasty" companies do badly in the long run). There are lots of examples of companies that failed because they focused excessively on being nice rather than being efficient (see O'Toole's "The Enlightened Capitalists"). He plays to every stereotype and has the standard one-sided populist rants against business, banks, shareholders. He then branches off into the dangers of multitasking and social media which has nothing to do with leadership - this book is everything he wants to say around the world.

This is classic Simon Sinek. He has no expertise - he's neither a top executive, nor a top business journalist, nor a top business academic, but just makes stuff up and makes it sound good like the advertising executive that he is. He did this with Start With Why (but now claims Apple is an evil company that pays insufficient tax, even though he praised it in SWW) and repeats the formula here. Some of his arguments are completely ludicrous. He claims Wells Fargo is an ethical, motivating company founded on a Why rather than targets. This has been shown to be patently false as targets are what caused Wells Fargo to open fake bank accounts. Moreover, his argument for how Wells Fargo motivated employees was that a customer would come in and tell them a story of how their loan changed their life by allowing them to pay off a debt. He claims that Wells Fargo serves some higher purpose by doing this - when all it is is giving a customer debt to pay off debt, so the customer is just as indebted as before.
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Wilberforce
1.0 out of 5 stars An empty credo
Reviewed in the United Kingdom on 2 April 2019
Format: PaperbackVerified Purchase
A book of baseless assertions 'supported' by anecdotes spun to suit them, founded on the idea that military leadership is applicable to real-world organisations. (It isn't.) Business journalism at its most eye-catching and most awful.
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12 people found this helpful
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Anxita
4.0 out of 5 stars Great title and interesting ideas.
Reviewed in the United Kingdom on 12 March 2018
Format: Kindle EditionVerified Purchase
Many interesting concepts described in this book. It's not a self-help guide but it does give a pretty clear picture of the kinds of ways some leaders are more successful than others. Plenty to think about, although many of the examples are very American, which needs a bit more research from this Brit to get the full picture the author is trying to show. Still, I will almost certainly read it again.
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5 people found this helpful
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Edward C.
5.0 out of 5 stars Great book
Reviewed in the United Kingdom on 17 January 2019
Format: PaperbackVerified Purchase
Bought the paperback for reference having listened to the audiobook.
Great book, inspirational and in typical Sinek style told upon stories, that stick in the mind and are then good for referencing to others.
Piece on millenials also very interesting and insightful as to why perhaps why many old schoool leaders struggle to get them on board.
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3 people found this helpful
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Paul Field
5.0 out of 5 stars Reinforces and explains what my gut had always known
Reviewed in the United Kingdom on 28 July 2015
Verified Purchase
Simon put into words what I knew to be right but had long been advised not to do as it wasn't the way business is done (old thinking). I have since seen the light and first articulated my "Why" after reading "Start with Why" by Sinek and this book although different in lots of ways, reinforces and explains what my gut had always known. Thank you Simon for providing me greater clarity. I'll be spreading the word! I recommend to all who believe that they have an open mind to read this book - do it now!
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13 people found this helpful
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@Timothy_Hughes
4.0 out of 5 stars Not as good as “Start with Why” and “The Infinite Game” but worth a read.
Reviewed in the United Kingdom on 24 January 2020
Format: PaperbackVerified Purchase
Not as good as “Start with Why” and “The Infinite Game” but worth a read. In the book Simon describes a number of the drugs that the body makes when it does certain things. As always Simon has some great examples and case studies. The reader must understand that Simon backs his arguments with a sample of one and we should never use a sample of one. Just because one company is “bad” it does not make all companies "bad". Must admit, I found that last 100 pages tiresome as Simon as these are all based around Simon’s opinion.
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J R
3.0 out of 5 stars some good idea...but fizzles out
Reviewed in the United Kingdom on 9 June 2014
Format: Kindle EditionVerified Purchase
Some interesting ideas, setting out a different way of looking at how teams work best. I agree with other reviewers who say that the author repeats himself - it got quite tedious after a while (I got the point already!!) I was hoping that he would set out a concrete strategy of HOW to implement his main idea of a Circle of Safety - even just a summary list of practical steps that could be take - but no. All that was noted were a few points such as - avoid layoffs / redundancies, have social times together and set out a 'big vision'. Shame - an opportunity wasted.
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13 people found this helpful
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Robert
3.0 out of 5 stars Read this as first leadership book.
Reviewed in the United Kingdom on 9 April 2018
Format: Kindle EditionVerified Purchase
While very worthwhile, I found this book a little disappointing. It was perhaps the stellar reputation of the author that gave me unfair expectations.

The ideas and concept are found extensively elsewhere in leadership books. However if this was a first read in ‘enpowering’ leadership books it would be outstanding.
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3 people found this helpful
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Loay Tolba
5.0 out of 5 stars Great book and definitely recommended.
Reviewed in the United Kingdom on 15 February 2020
Format: PaperbackVerified Purchase
I have watched a lot of Simon Sinek videos online and this was my first book to buy for him. As his videos, the book is great and I would definitely recommend. It provides a good analysis of our behaviours with a historical view as well. It also stress on the social interactions in handling negotiations and collaborations. And as a person who works in driving collaborations between competitors, I totally agree with his view on how social interactions helps in creating dialogue between opposing sides.
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Raymond Warren
5.0 out of 5 stars A fascinating insight to the human conditions that effect leadership, backed by evidence.
Reviewed in the United Kingdom on 20 April 2014
Format: Kindle EditionVerified Purchase
A little slow to start I did fear this was another apple pie and motherhood book on leadership. The section on our dependency on natural stimulants such as dopamine and oxytocin changed my mind. This was real insight to how humans react and why. Building on this with cases from real life organisations really helped to show the long term impact of human reaction and the need we have for the quick hit now that has started to separate us from our fellow workers. The whole idea of leadership for me is about creating a clarity of vision, involving and engaging those who follow us and having a longer term view of performance that creates and supports trust in the leader and in the team members. Sinek's book finally helped me to understand why that works from a very human level.
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5 people found this helpful
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Colm Maguire
5.0 out of 5 stars Great book on why leaders should protect and serve those they lead
Reviewed in the United Kingdom on 5 January 2020
Format: Kindle EditionVerified Purchase
Great book on why leaders should protect and serve those who they are meant to be leading in order to get the best out of them. I can't remember which book mentions the other but this
really is the theory to the practical of 'Turn the Ship Around'.
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Christine W.
5.0 out of 5 stars Pleased to say I think my understanding is more in ...
Reviewed in the United Kingdom on 1 March 2018
Format: Kindle EditionVerified Purchase
Am enjoying this book immensely. I saw Simon Sinek's videos on social media a few months ago and decided I wanted to know more, largely because my boss appeared to have picked up an entirely different message from them. Pleased to say I think my understanding is more in tune with the book which has some excellent examples and vignettes.
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Ian
5.0 out of 5 stars Excellent
Reviewed in the United Kingdom on 19 April 2018
Format: Kindle EditionVerified Purchase
Great book. If you haven't heard of Simnon Sinek, get on Google and find out. He has a brilliant way of putting across what is blindingly obvious, yet also hugely ignored.

Most 'Management' books are utter drivel. This definitely isnt.
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AnZo
5.0 out of 5 stars Leadership is about long term commitment
Reviewed in the United Kingdom on 1 February 2019
Format: PaperbackVerified Purchase
The author follows his view on leadership about long term commitment and consistency. He makes his case with real life examples regarding companies and CEOs and how they handled stressful situations. It is an interesting and easy to read book and the author suggests a model of leadership.
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N. P. D
4.0 out of 5 stars Thought provoking read about leadership
Reviewed in the United Kingdom on 29 April 2014
Format: Kindle EditionVerified Purchase
I enjoyed the authors ted presentation on start with why and having recently started to consider being a manager within a large organisation thought would give this a go. it is a thought provoking read largely based around the background and psychology of what motivates us and why we do things. an evolution of why we are today the way we are. an interesting read that certainly made me think about the way companies are run.
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