Behavioural economist and New York Times best-selling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.
In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat.
Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.
Among the topics Dan explores are:
Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasise the important role that irrationality plays in our day-to-day decision-making - not just in our financial marketplace but in the most hidden aspects of our lives.
©2010, 2011 Dan Ariely (P)2016 HarperCollins Publishers Ltd
Praise for Predictably Irrational: "For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place." (Financial Times)
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"Great ideas, expression and presentation"
Having Simon Jones read this book was an inspired choice. The tone of the writing has that incredulous amazement at the folly and brilliance of human beings that Jones expressed so entertainingly on Douglas Adams' audio creations. Ariely's work into what motivates us is similarly sideways and draws on many different disciplines within social science and economics to design research that generates interesting and revealing experimental data. The interpretation of this data is always intelligent, perceptive and full of humour and humanity, and he is not afraid to discover unexpected richness in his results.
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