©2009 Donald Norman; (P)2009 Audible, Inc.
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"The design of future cars - a view from 2007"
Don Norman is one of the foremost minds in the psychology of things, and how we interact with them. Always a pleasure to hear his thoughts, although already a bit dated.
The book is on one hand a good view of design psychology in a time where machines are becoming more and more smart and automated, and interaction more a question of them communicating with us in the right way (and second guessing us gently rather than forcefully) than us understanding their workings fully.
Sadly, a lot of the book is about cars and "smart homes", and it was written before the true advent of cloud computing and the smart phone. It's absolutely worth a listen, even if it's a view from the recent past, which is fascinating in itself.
"An engineering/design book made easy for anyone"
I really enjoyed listening to this book, it gave me new perspective and helped me develop and direct my academic interests
"The narration will irritate you"
I was not overly impressed with the depth of information, however, it doesn't matter because the narration is painfully awful. It is like one long, cheezy advertisement. It is difficult to get beyond the narration, but if you do, you will find the content is shallow. He uses ridiculous fictional stories to assert his point. Be prepared for words like 'oops'.
"The Voice is over BAD, but Don Normand is worse"
If you like to imagine what the future will be like with talking refrigerators, Rosie the robot, and a car named Hal this book will be fine for you. I found the certainty he predicts with arrogant and spooky enough for me to want to move into a log cabin in the back country of Alaska. The most appalling part is when Mr. Normand actually states that design needs to be made into a science. This man has clearly spent too many years in academia sipping whiskey in his ivory tower.
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