According to the latest scientific research, anyone can be creative. You just have to know how to think creatively, which involves taking a more imaginative approach to the challenges we all face. Learn how to wield the same research-based tools that today's creative people use and tap into your inner creative thinker with Professor Puccio's engaging 24-lecture series that takes you step-by-step through the creative-thinking process.
You'll get a solid introduction to the four major stages of creative problem solving, one of the most effective methods used in creativity training around the world. Just like today's creative geniuses, you'll learn how to approach professional and personal challenges by clarifying your obstacles, ideating potential solutions, developing the ones that are workable, and implementing them in the real world.
You'll also learn how to wield the tools of the creative trade with the aid of simple exercises, in-studio demonstrations, hypothetical scenarios, and more. These powerful tools include everything from tapping into the power of brainwriting (an alternative take on brainstorming) to the effective use of How-How diagrams (which help you develop concrete action steps).
Whether you want to overcome writer's block, solve a complex business problem, or figure out the best way to resolve a tense argument, this series will give you everything you need so that when other people are dodging challenges, you're uncovering the hidden opportunities they'll have missed.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2014 The Great Courses (P)2014 The Teaching Company, LLC
There are no listener reviews for this title yet.
Yes i would. There was a lot of good material covered in making creativity a strategic habit and not just something you stumble upon in this book, so much that i feel it would be beneficial to let the concepts set in then revisit.
The repetition and explanation. To most this is the thing they dislike the most but for me the repetition seems to drive home the concepts and their importance in the process. The examples giving with repetition i feel is more for the subconscious mind and only aids in helping the reader get the most out of the book.
His explanation of the fundamentals strengths of creative people i found most memorable. Everyone is strong in one of these it seems and he points out that you should use the tools to aid you in the areas your not strong in to compliment the strength.
I've been reading Creativity books for a while and i would say i learned that you can develop your creativity with enough effort. Like most books, they point out that with enough work you can be good at anything. Well this books aids the business minded individuals with tools to use in developing techniques to become more creative. I love how the Professors primary focus is to keep you thinking Laterally instead of vertically which is something i would use in my daily life.
It's a good book. I can see why most would disapprove of the format of the lectures and even the delivery of examples. Only thing i can say in addition is that remember this is just one of the many approaches to creativity. I wouldn't discount it because of the presentation of the content but the quality of the content in relationship to your goals.
I really liked this and found it helpful. I would recommend to artists, but also to business leaders, team leaders and problem-solvers in general. A lot to consider and a lot to work with... Love his examples from the lives of real-life historical creatives. Very inspiring, all in all.
"Really enjoyed it!"
One of my top 25 and I've listened to hundreds.
I really enjoyed the approach, structure, and content of this series of lectures and I've continued to think about and apply many of the lectures well after I've listened. Several times I stopped and took notes while listening. There were some odd pauses in the narration, but that's OK because the content was so great!
"Interesting, definitely learned a few things"
This question does not really apply. However I would point out that the narrative was a little tough to listen to for long periods. It's 24 lectures and the narrative starts sounding like William Shatner is delivering it. The pauses and drawn out words were tough to take.
Overall good lectures. Very comprehensive. I think the delivery was the downside for me.
"Some fascinating stories but a tad repetitive?"
The Great Courses is a pretty neat series, however the clapping at the start and end of every chapter drives me nuts.
None in particular as it was a non-fiction rather than story book.
I liked quite a few of the stories told in the audio book, he uses examples well and I think overall the chapters with examples and stories drew me in a lot more. They'd all be my favourite.
I felt it did drag on a bit but I did gain some useful insights into directing my creativity better.
Gotta say, Professor Gerard Puccio's voice sounded like I was listening to Vince Vaughn mixed with a bit of Barack Obama teach me about creativity :P
"Outstanding introduction to the field"
Dr. Puccio does an outstanding job of articulating the value of creativity and creative problem solving as a 21st century skill. He has been in the trenches and has helped develop a fabulous program in Creativity and Change Leadership at Buffalo State (SUNY). I should know, I have gone through the graduate certificate program and loved it.
valuable tools that everyone can apply to think and live more creatively and to have a more enriching life.
just in class. Both are great.
"Great presenter and well developed material"
Worth a thorough study and the content surely will change all into more creative problem solvers. Narrator is smoothly engaging and keeps the material lively and entertaining.
"Great information, highly recommend"
Great course, great material, well-researched, just listen to it on 1.5 speed to keep your sanity since the soaker pauses frequently during times that don't require it.
"Interesting then Boring"
I enjoyed the first 5 lectures and the mundaneness built, until I was bored. It began to sound like the same material.
"Solid practical information"
Left me with a lot of big ideas. It was hard for me to get as much out of it due to listening mostly during my commute.
"Monotonous reading and American pron... oh dear"
I found the Prof's voice very samey ( if there is such a word.. ) The 'Bawston' accent maybe.. and also the pronunciation of creative as 'crative'.. I will persevere as I'm sure there is loads of great content.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.