We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
How Ideas Spread Lecture

How Ideas Spread

Regular Price:$16.02
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video?

Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out.

Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street.

Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.

Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2014 The Great Courses (P)2014 The Teaching Company, LLC

What Members Say

Average Customer Rating

4.4 (5 )
5 star
 (3)
4 star
 (1)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Overall
4.4 (5 )
5 star
 (3)
4 star
 (1)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Story
4.4 (5 )
5 star
 (3)
4 star
 (1)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Amazon Customer 24/08/2016 Member Since 2016
    ratings
    REVIEWS
    7
    1
    Overall
    Performance
    Story
    "Too superficial."

    Could have been condensed in to only a few lectures. The information that was presented was interesting however, there was not enough to satisfactorily fill the course. For me this only got somewhat interesting after around lecture 7.

    0 of 0 people found this review helpful
Sort by:
  • Fabrizio
    30/03/15
    Overall
    Performance
    Story
    "Great informative content at the cost of a few ads"

    Berger delivers great readily actionable knowledge based on social psychology and other studies and the only problem with the exposition is that some examples are obviously sponsored (JetBlue I am looking at you), although the concepts expressed are still valid.

    One of the most memorable moments of How Ideas Spread was when it explained how flashy logos on apparel and accessories define you as a lesser person in the eyes of those who are really into fashion and how this is part of a cyclical behavior in the fashion market.

    There are many things to learn from How Ideas Spread that I would use in my daily life, actually almost all of it, but first of all not to spend any effort and even less money, looking for the attention of an influencer.

    25 of 26 people found this review helpful
  • Faraz Rabbani
    Mississauga, ON, Canada
    24/05/15
    Overall
    Performance
    Story
    "Clear, well-structured, compelling"

    The presentation if this course was clear. The ideas were well-structured, the explanation practical and practically demonstrated through life stories and examples...

    Compelling!

    8 of 8 people found this review helpful
  • T. Pur
    Austramerica
    29/04/15
    Overall
    Performance
    Story
    "Basically a live rendition of Contagious"

    I was hoping for some more content in addition to Contagious. However, I really enjoyed the author's narration.
    If you haven't read/listened to Jonah's other book, this lecture series will be fascinating.
    I'm glad I listened to this and would like to read more of Dr. Berger'a work.

    24 of 26 people found this review helpful
  • serine
    ARDMORE, PA, United States
    14/02/16
    Overall
    Performance
    Story
    "Very clear and engaging"

    I loved this lecture series. It was much shorter than other lecture series I have listened to (only 5 hours). Berger was extremely clear and used excellent data from interesting studies. This was some of the best stuff I remember from my undergraduate days studying cognitive neuroscience. Why ideas spread definitely fits into the notion of "sexy science."

    No prerequisite needed. Berger makes it simple yet thorough.

    2 of 2 people found this review helpful
  • Marcia
    31/12/14
    Overall
    Performance
    Story
    "Really good information"

    This book is actually better than I anticipated. Excellent research. I would highly recommend this to any marketing person. Thanks

    10 of 13 people found this review helpful
  • Neko
    Israel
    22/05/15
    Overall
    Performance
    Story
    "Good but not very original"

    Ideas already familiar from other books on the subject and related subjects, relatively shallow overview with little actionable takeaways. Recommend only if have no knowledge of the subject at all.

    14 of 19 people found this review helpful
  • A. Haase
    Denver, CO United States
    17/06/16
    Overall
    Performance
    Story
    "Marketing 101"

    Good coverage of what motivates a typical person and what techniques are used in promoting ideas and products.

    1 of 1 people found this review helpful
  • Vera Stein
    United States
    1/05/16
    Overall
    Performance
    Story
    "Narrator was soooo repetittive!"

    I thought I would really like this book, but the narrator was annoying and spoke in a sing-songy manner. Very elementary in concept and delivery.

    1 of 1 people found this review helpful
  • Amazon Customer
    22/10/15
    Overall
    Performance
    Story
    "Blend of Business, Communications and Psychology"

    I decided to listen to this course because it looked interesting even though I do not have a background in the topic. The course is a great blend of equal parts business/marketing, communications and psychology. The professor explores the various ways that ideas spread from word-of-mouth to directed advertising to internet blogging. He explains concepts such as "social influencers" that help ideas become trendy. The professor gives many real world examples and describes experiments used to validate theories. For example, the professor describes a study where researchers induced popular college students to wear yellow armbands. The researchers observed how other students followed the trend. The researches then induced college students viewed as "nerdy" to wear the same bands and observed how quickly the trend of wearing the bands died. This illustrated the example of negative social influence. The professor also described a similar experiment involving the selection of popular music: when unpopular groups embraced certain bands, others changed their musical preferences to avoid identifying with the unpopular groups. The same study also examined the selection of laundry detergent. The study found that the adoption of a particular detergent brand by an unpopular group did not deter others from selecting the same detergent. The study illustrated that socially identifying products like music preference can be highly influenced by others while products that do not carry aspects of social identity, such as detergent, are not as impacted by the preference of others. These are a just a few of the fascinating issues covered in the class. My only complaint about the course is its length. This course covers a lot of ground in just six hours, which leaves many topics just barely scratched.

    1 of 1 people found this review helpful
  • G. Baker
    US
    28/12/14
    Overall
    Performance
    Story
    "Food for thought"

    A Great Course should be food for thought or enlightenment. This delivered. The author and narrator are great at conveying the themes and I learned things and have a different perspective. But I wanted more new ideas too.

    12 of 18 people found this review helpful
Sort by:
  • CC
    Scotland
    9/06/15
    Overall
    Performance
    Story
    "Very interesting and useful"

    I thoroughly enjoyed this. I listened to loads of audio books and few are as interesting as this one.

    1 of 1 people found this review helpful
  • Amazon Customer
    15/11/16
    Overall
    Performance
    Story
    "Good Info, fascinating, on viral spread of ideas"

    Narrator was very engaging with good stories.
    Most chapters were excellent, good insights based on research, explaining how many ideas and products spread in the modern world ~ for example, watching iPhones getting blended.

    0 of 0 people found this review helpful
  • stryder
    21/04/16
    Overall
    Performance
    Story
    "Very useful"

    Good short series of lectures looking at psychology and sociology of communication, tech and marketing.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.