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Customer Development for Entrepreneurs Audiobook

Customer Development for Entrepreneurs: How to Test Startup Ideas and Build Products People Love, Lean Startup Tactics, Book 1

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Publisher's Summary

Customer development is a process for discovering and validating market demand for a business idea and determining the right product features to meet customer needs. Customer development is used to help build products that customers want and avoid spending time and money on products customers don’t want. It can be used to identify problems and new startup ideas, to test ideas, and to optimize ideas and existing products. Customer development helps us learn about our potential customers so we can build products they will actually use. Customer development and Lean Startup methodology have become quite popular with entrepreneurs. I created this audiobook to be a supplement to books like The Lean Startup and The Startup Owner’s Manual. Without rehashing too much of what they’ve taught, this is a tactical guide to practicing customer development. Many entrepreneurs and corporate innovators know they need to be practicing customer development, but don’t know how to do it in a way that will help them build awesome products. Topics include:

  • How to Get Startup Ideas Through Customer Development
  • How to Test a Startup Idea’s Viability Before Building a Product
  • How to Find Customers to Interview
  • How to Ask for and Get Customer Interviews
  • How to Gain Customer Insights to Build Products People Want
  • The Best and Worst Customer Development Questions
  • How to Optimize Ideas and Existing Products
  • Common Mistakes to Avoid

When I first learned about Lean methodology and customer development, it was mind-blowing. I’ve been thinking of and evaluating startup ideas for as long as remember. It helped me to focus my ideas, and helped me avoid wasting a lot of time and money and products that no one actually wants. This book is a compilation of everything I’ve learned through study and practice.

©2014 Mike Fishbein (P)2014 Mike Fishbein

What Members Say

Average Customer Rating

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Performance


There are no listener reviews for this title yet.

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  • Sheldon
    7/01/15
    Overall
    Performance
    Story
    "Short and to the point..."

    Much of the info in this isn't that new if you're familiar with Lean Startup and Customer Development principles however it's wonderful to have it in one easy to consume book. It was a good refresher and I am sure this would be a great start for anyone new to these topics.

    2 of 2 people found this review helpful
  • mobty
    12/03/16
    Overall
    Performance
    Story
    "A tad too much self serving"

    Wish the self marketing would have been less. It felt like an infomercial many times. Decent examples

    0 of 0 people found this review helpful
  • Ben
    23/09/15
    Overall
    Performance
    Story
    "Boring repeat of 1000 or so blog posts"
    Would you try another book from Mike Fishbein and/or Steve Barnes?

    The narration couldn't save Fishbein from being Fishbein and talking about Fishbein.


    What do you think your next listen will be?

    Not sure yet.


    How could the performance have been better?

    I didn't listen long enough, but I started to hate Steve Barnes because he became Mike Fishbein.


    What character would you cut from Customer Development for Entrepreneurs?

    All of them.


    Any additional comments?

    Don't waste your time (even at 2x speed)

    0 of 0 people found this review helpful
  • Ziggy
    8/08/15
    Overall
    Performance
    Story
    "Great book and good reader"

    Book was great and to the point. A how to guide to marketing in your start-up complete with templates. Reader was solid and without any annoying ticks, he is perhaps a bit soft spoken though. On the highway this required turning both phone and speaker volume fairly high (which, in turn, effected recording quality). Great book. Must read.

    1 of 2 people found this review helpful
  • J. Gray Kane
    global, Earth
    7/08/15
    Overall
    Performance
    Story
    "Poorly Organized?"

    Either Fishbein poorly organized the material so it's tough to get a lot out of it, or it's not very substantive to begin with. But I did learn something.

    0 of 0 people found this review helpful
  • Dylan
    1/08/15
    Overall
    Performance
    Story
    "Fantastic follow up to the Lean Startup"

    Very informative. Great follow up to the lean startup. Provides steps and examples to customer engagement. But more importantly, how to start.

    0 of 0 people found this review helpful
  • Joel Oosthuizen
    24/06/15
    Overall
    Performance
    Story
    "Good read on validating ideas before persuing any idea"

    Good book on identifying customer segment, validating product need, developing customers etc. Would read again. A bit too much advertising inbetween, but good resources.

    0 of 0 people found this review helpful
  • Alexey
    19/04/15
    Overall
    Performance
    Story
    "Very shallow"

    Better read Running Lean that has more useful advices and case studies. This book can be a quick read to refresh the concepts

    0 of 0 people found this review helpful
  • solange
    27/03/15
    Overall
    Performance
    Story
    "I toke notes through the whole book."

    I read this book after The lean startup. They complimented each other well. Mike describes how to find and interview customers for your startup so that you can build and grow a successful business. I learned a lot and highly recommend it to others.

    0 of 0 people found this review helpful
  • GinJoint,
    4/02/15
    Overall
    Performance
    Story
    "Take these points to heart"

    This a plain speaking points by point book. DUE DILIGENCE, and getting down to the real information you need... do you have customers, and will they buy from you?

    0 of 0 people found this review helpful
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  • Sean A
    30/05/15
    Overall
    Performance
    Story
    "very good subject introduction"

    Easy to listen to and comprehend the subject material. Narrative was well structured. helpful pointers at the end.

    1 of 1 people found this review helpful
  • Marko Laving
    Viimsi, Estonia
    8/03/15
    Overall
    Performance
    Story
    "Made me pivot"

    I haven't listened a book offering so many valuable rules and ideas during so little time. Well packed ideas. made me to pivot on my startup.
    Must read for every person with idea to be solved with IT.

    1 of 1 people found this review helpful
  • Paul Carey
    22/10/15
    Overall
    Performance
    Story
    "stating the obvious"

    if you've already read the lean startup then th is will add no value to you, if you have not go read the lean a startup.

    states the obvious and is full of shameful plugs for the authors other books.

    waste of time.

    0 of 0 people found this review helpful

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