Warning! This audiobook has no happy ending.
You've listened to all the audiobooks teaching you how to make money in your underwear at home in the iPhone or Android apps business. But you know what those audiobooks are missing? The truth. Reality. That's what I'm giving you in this short audiobook. The reality is you're more likely to be like me. A mobile app business failure. But it doesn't have to be that way. If you follow the simple lessons I learned the hard way you'll be far more likely to be a success than a failure. I can almost guarantee it because my plan calls for not spending any money before you've made money.
Learn all that and more from someone who has learned the hard way. You won't learn app store optimization and marketing (ASO), how to reskin apps, or how to outsource your apps here. These are the lessons nobody else wants you to learn.
This audiobook will take you 40 minutes to listen to and save you immeasurable amounts of time and money.
©2014 Karol Gajda (P)2014 Karol Gajda
this book basically tells you not to be original, not to aim high and to ignore your ambitious goals.
It is true that most apps never break even but this book is not so much about lessons as it is about a negative outlook. I think that it is important to know that most apps do not rake in millions or even break even but that does not mean that there is no point in even trying.
The author decided to create 3 apps with $10k to see if he could make it big, he was not passionate about one single concept, it was just an experiment. He threw out 3 vastly different apps and did a wait and see approach. No wonder they failed.
In my experierience (Habit reCode):
1) its mostly about the marketing. you can have a great app but if no one knows about it then whats the point.
2) in app advertising will not make you money. check the numbers re income from pop up ads, unless you are candy crush, its pocket change
3) monitization needs to be more than merely paying to avoid ad popups. most of us can tolerate a tiny ad at the bottom of our screen
4) you cant just put an app out there, its an ongoing financial commitment. apps have bugs, need upgrades and constant marketing.
5) dont risk more than you are prepared to lose.
"Worth 40 minutes"
You should at least be willing to invest this amount of time if you're going into app development. It's a reality check you should be willing to endure.
Enjoyable quick and to the point. Right question raised, thoughtful answers offered. Worth my time as I'm considering development of my first app
"Grounder for those pipe shoot dreams"
Yes, because I don't want to make the same mistakes
His tone and personality
It's short enough to be read straight through and is very informative.
"I like his transparence"
I like his transparence. it is something missing in this "selling sucess" market. I recomend it!
this guy is just rambling on. It's like he thought upa few random point and just started talking.
"A little much for me"
As in there were some good points but the overall tone is condescending and at times rude. The author narrated his book, but it isn't polished in places. While he pulls no punches his assumption is we will all lose money trying to outsources everything, that we will be overconfident enough to try to run 5 apps at a time ( hence more money lost) and that we will all fail for our stupidity and selfishness.
If your simply curious about the nuts and bolts or build for the sake of hobby or betterment, there is little value here for you.
This book lacks original insight pertaining to the app business. I was hoping for some advice on app development, or different ways to monetize phone apps, or differentiation between successful and unsuccessful apps, or even just advice on how to market your app, but it had none of that. It is essentially a start-up/entrepreneurship refresher that rehashes basic principles found in books like the 4-Hour Work Week and The Lean Start-Up. I did not come away with a single new piece of useful information.
At one point, the author suggests to charge your customers $3 for your product before you ever build your product, and says that you should have your app paid for before you even start developing it. I understand wanting to gauge consumer interest, but who in their right mind would pay someone for a product that has not yet been built? People buy products because they see it and want it or because their friends tell them to get it. There's also tons of people who say they are going to develop a product, and 90% of the time, that product doesn't get built or doesn't get built well. So again, no one would ever purchase a product from you before it's creation, unless your name is Steve Jobs.
Includes jewels of wisdom such as suggesting you should learn to program before writing an app. Waste of 40 minutes.
"Skip this book and save money"
I was really hoping that the author would cover his specific lessons learned and mistakes that he made. Instead what the author does is drone on and on and on trying to discourage that listener or reader from entering the app business. While he just mentioned that he wrote for apps and that one of them was mildly successful he doesn't talk at all about what actually went right or what went wrong with his apps.
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