Try free for 30 days

Try for $0.00
1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
The Truth About Starting a Business cover art

The Truth About Starting a Business

By: Bruce Barringer
Narrated by: Jay Webb
Try for $0.00

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $16.99

Buy Now for $16.99

Pay using voucher balance (if applicable) then card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Your own business: Take the leap, make it happen, and make it succeed! Learn....

  • The truth about choosing the right business for you and maintaining a healthy personal life
  • The truth about planning, funding, hiring, and successful launches
  • The truth about financial management, marketing, and growth

This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business. You'll learn how to: generate and test business ideas, and pick the one that's best for you... select the right entry strategy... name and locate your business... raise capital... build your team and get expert advice... protect your business secrets and intellectual property... effectively brand your business and market its offerings... handle pricing, distribution, and sales... manage your finances to specific objectives... prepare for growth... and even maintain your work/life balance as an entrepreneur.

This isn't "someone's opinion" - it's a definitive, evidence-based guide to building your own successful enterprise, a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.
©2008 Pearson Education, Inc. publishing as FT Press (P)2011 Pearson Education, Inc. publishing as FT Press
Forecasting & Strategic Planning Management Marketing Career Success Entrepreneurship New Business Enterprises Small Business
Show More Show Less

Critic Reviews

"This is one of the best entrepreneurship books I’ve read.... I wish I had this book when I first started out." (Ryan O'Donnell, Cofounder and CEO, BullEx Digital Safety)

What listeners say about The Truth About Starting a Business

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.