The cofounder of America Online and the presidential ambassador for global entrepreneurship shares a road map to success for future innovators.
Steve Case was on the leading edge of the Internet revolution when he cofounded AOL in 1991. He was an entrepreneur in a business that hadn't even been invented, yet he saw how significantly his efforts could change not only America but the world.
In The Third Wave, Case uses his insights garnered from nearly four decades of working as an innovator, investor, and businessperson to chart a path for future visionaries. From his position as an investor in start-ups like Zipcar and LivingSocial, Case predicts the future of the economy and describes what he calls the "Third Wave of the Internet". AOL and other companies introduced early consumers to the Internet in the first wave; search giants such as Google and companies such as Apple have led us into the second wave, the app economy; and the third wave will be "the Internet of things", in which every experience, product, and service will be transacted online. Using his own experience and examples from companies he's invested in, he lays out a vision for the future of success in a disrupted age.
©2016 Steve Case. All rights reserved. (P)2016 Simon & Schuster, Inc. All rights reserved.
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"More AOL History than 3rd wave. Good read though."
More AOL History than 3rd wave. Good read though. Should change title as it's misleading.
"Waste of time"
The third wave was a poorly written empty account of the success of A. O. L. . It is rare that I read a book which is both devoid of entertainment value as well as bereft of any lasting educational content . Walt Isaacson should be ashamed of himself for recommending it especially on CNBC. I guess loyalty is a valuable quality . I doubt Kara Swisher would do the same. Steve if you want to send me s 15 $ check I would cash it . Unfortunately you can't refund my 4 hours.
"About the Internet of Things, and Then Again Not."
The Third Wave: An Entrepreneur's Vision of the Future, By Steve Case. The study begins with Steve Case’s history on his way to creating and being the originating force behind America Online. It tells the story of his setbacks and how unintended consequences allowed him to create AOL. The book professes to be about the internet of things, or as Steve Chase asserts, the internet of everything. The book though is not centered on the internet of things, but rather is a business autobiography of Steve Case. The biography stands in as a preface to explaining why the future of online business lies with an understating of the internet of things.
Steve Case delivers the story himself. Undoubtedly, we have here the “case” of a successful billionaire armored with his ability to achieve. He believes in himself. He shouldn’t; at least as to being a professional reader. He is not. His voice is a little shrill, and not smoothly tonal. More tensile than soothing or even interesting.
The story itself has many thought-provoking side stories and facts about the growth of internet and the progenitor businesses it allowed to come into being. For example, we learn how AOL grew, the AOL Time Warner merger, and the Time Warner failure. Albeit an, “I am blameless” explanation of the fiasco is laid out in this book, but perhaps that is the truth. There are also tales of Microsoft’s Paul Allan and Bill Gates and Apple’s Steve Jobs. The overall book builds in a consistent timeline but still does not feel like a cohesively tale. There is also great argument on behalf of “impact investing” or the growth of Benefit “B” corporations, and the coming into existence of the JOBS act and its facilities to allow startups to raise capital in crowd funding programs. There are other interesting discussions of the benefit of looking toward other criteria than profit. What value may be sought above and beyond bottom line dollars? Usually an undertaking for those tech people who have “made it.” There is also good thoughts on how government should function to assist job creation for startups (which Case very ably distinguishes from small businesses, something that is almost never distinguished otherwise).
Nevertheless, the story of the internet of things where everything that can possibly issues data is captured and forwarded on for analysis is actually not discussed in the book. If you want to know about where the internet is going, this book will hint to your some thoughts, but certainly not provide you with information that will teach you about the internet of things. It is worth the time spent on the listen just to learn of Steve Case’s history; but it is not a primer on the internet of things. My ratings should be considered before you take the plunge. It’s not a waste of time but not very good either.
"Good read would be more appreciate if more concise"
The book is a must read for current time, there are points and sum ups which make it priceless. However there were parts where you might get bored by history or too much detail.
Recommend it to internet people for sure.
"Mostly a memoir of AOL, less a future vision"
75% details of the history of a mostly defunct and now irrelevant company. should have been far more about future projections. Stories of the past can be instructive. This one was mildly interesting from a business perspective, but not too insightful about its intended subject.
"Too much Steve Case explaining and defending self"
i was looking for more about the future as world counterpunches disrupters like Airbnb and not interested in relitigaing the AOL Time Warner merger.
"Rare insight, great listen"
Straight from the horse's mouth! Hearing these stories from founder Steve Case is really enjoyable, Im glad they didn't use another narrator. Steves "memoir" is easily one of the most important books on the subject.
I would also recommend The House That Jack Ma Built about Alibaba, Creativity Inc about Pixar/Disney, The Everything Store about Amazon and Zero to One from Peter Thiel.
"very mediocre collection of internet buzz words"
author tried best to settle personal scores of his aol failures and trying to come out as a champion of entrepreneurs, remember the days how aol fought hard against new innovations.
surprised, this is even called a book, more like a personal blog.
"Great Story if AOL"
Mostly a story of AOL, but I really enjoyed that fact. I have always wanted to know what happened, how it happened and why. This book gives the insight. Steve Cases views of what is coming next in the 3rd Wave is also very interesting and a view that view people are going to have unless you've walked in his or similar shoes. His voice is ok to listen to. I do hope that more billionaires that want to write their story will use professional voices. We all want to read their stories, some voices are easier to listen to than others. Very well worth the money and time.
"One of most interesting books I've read!"
This has got to be so far one of the best inspiring, interesting, informative motivating books for the young tech entrepreneur I've ever had the pleasure to listen to! A fascinating journey into the world of an iconic technology startup and lessons for next wave of inspiring business minded people like us. It's a must read/listen! Take my word for it. -Iggs
There are some interesting anecdotes but a self indulgent autobiography for the most part unfortunately
"Interesting insight into the history of AOL"
The book is a hybrid biography and look at the future of business innovation which Case links together quite nicely. Worth reading for anyone in the tech industry as there are plenty of lessons in it.
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