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The Sales Acceleration Formula Audiobook

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million

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Publisher's Summary

Use data, technology, and inbound selling to build a remarkable team and accelerate sales.

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.

In this audiobook he reveals his formulas for success. Listeners will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand.

As SVP of worldwide sales and services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements:

  • Hire the same successful salesperson every time - The Sales Hiring Formula
  • Train every salesperson in the same manner - The Sales Training Formula
  • Hold salespeople accountable to the same sales process - The Sales Management Formula
  • Provide salespeople with the same quality and quantity of leads every month - The Demand Generation Formula
  • Leverage technology to enable better buying for customers and faster selling for salespeople

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

Download the accompanying reference guide.

©2015 HubSpot, Inc.; Published by John Wiley & Sons, Inc., Hoboken, New Jersey (P)2015 Audible, Inc.

What Members Say

Average Customer Rating

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Performance


There are no listener reviews for this title yet.

Sort by:
  • KP
    29/07/15
    Overall
    Performance
    Story
    "The worst performance of an audio book"
    Would you consider the audio edition of The Sales Acceleration Formula to be better than the print version?

    No, the content is great, but the narrator is a horrible business book reader. He seems to have almost no understanding of business acronyms evidenced by his pronunciation of them.


    What didn’t you like about Robert Feifar’s performance?

    He seems to have almost no understanding of business acronyms evidenced by his pronunciation of them. It seems robotic.


    4 of 4 people found this review helpful
  • Jeffery Lewis, CFP
    16/07/15
    Overall
    Performance
    Story
    "Mind opening content."

    Great thought leadership about how to expand our business through inbound lead generation and systematizing our sales process. I love the idea of taking the subjectivity out of the marketing and sales process and creating a scientific process behind building duplicatable results. It was a great book. Thanks Mark.

    3 of 3 people found this review helpful
  • William J Hurst
    27/04/16
    Overall
    Performance
    Story
    "A Book on Assembling a Sales Force and Some System, a Lot of Pitching for Hubspot"

    This book makes an overwhelming number of mentions about Hubspot, and I'm certain the book is written to target readers who would also make good Hubspot clients. It definitely comes off as a little to pitchy.

    That being said, there are some very useful bits here about assembling a sales team, creating a hiring system and structuring compensation to align with the companies sales goals.

    It's a useful read for those in any industry where sales is going to be the main driver, which is most industries. I wouldn't call it a fundamental guide but it's worth the read if you're an early stage startup founder or run a mid-size or larger business and trying to reach scale.

    2 of 2 people found this review helpful
  • Amazon Customer
    28/07/16
    Overall
    Performance
    Story
    "Amazing!"

    Phenomenal book on sales success in business. Very clear and easy to understand. Love it!

    1 of 1 people found this review helpful
  • Marco
    7/09/15
    Overall
    Performance
    Story
    "Mind opening experience"

    One of the best books I've read on putting together a high performing sales team with some very logical calls to action!

    1 of 1 people found this review helpful
  • Brandon Gentry
    16/06/16
    Overall
    Performance
    Story
    "Mark is a true professional"

    I had the privilege of hearing Mark speak @ChowNow. Buy this book! His teachings and anecdotes are extremely useful in the field and the office.


    0 of 0 people found this review helpful
  • Jerry@Full
    Troutdale, OR
    21/03/16
    Overall
    Performance
    Story
    "Thought provoking and unique perspectives."

    This was a very insightful treatment of sales form a modern outsider perspective. the use of no standard analysis was helpful. Highly recommend.

    0 of 0 people found this review helpful
  • thebaldman
    19/03/16
    Overall
    Performance
    Story
    "Great Information"

    Good information. Starts out a little slow but definitely worth the time to finish it out.

    0 of 0 people found this review helpful
  • Al
    UK
    22/02/16
    Overall
    Performance
    Story
    "Fresh perspective & interesting relevant examples"
    What did you love best about The Sales Acceleration Formula?

    The book is written by somebody who gained a senior sales position, but was not from the traditional sales background. So this book provides an interesting and fresh perspective.


    0 of 0 people found this review helpful
  • Amazon Customer
    Huntsville, AL USA
    17/02/16
    Overall
    Performance
    Story
    "Good book with some annoying pronunciations"

    The content was interesting although at points it felt like the author was trying to sell Hubspot's value proposition.

    The narrator, however, had certain pronunciations that were distracting. Uncommon pronunciation of words such as genuine and industry, as well as the spelling out of common acronyms such as VAR, COGS, and SaaS, demonstrate that the narrator isn't in touch with the subject matter.

    0 of 0 people found this review helpful
Sort by:
  • Gary
    21/09/16
    Overall
    Performance
    Story
    "Best book on Modern selling"
    What made the experience of listening to The Sales Acceleration Formula the most enjoyable?

    I was surprised at how much insight the author shared in terms of how one one the best sales organizations in the world works. Genuinely ground breaking book especially for those selling SaaS.


    What about Robert Feifar’s performance did you like?

    He made it very easy to listen to


    Was this a book you wanted to listen to all in one sitting?

    Yes


    Any additional comments?

    Buy it and implement the ideas outlined

    0 of 0 people found this review helpful
  • A. Crean
    Ireland
    12/08/15
    Overall
    Performance
    Story
    "Great book for nanagers"

    A really good book that shows what can be done when you are organised and methodical about building a selling team

    1 of 2 people found this review helpful

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