New edition, expanded & updated
Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers. Through an entertaining fictional story, Tim Templeton emphasizes the importance of applying the Golden Rule in business - building an ongoing relationship with customers based on genuine respect and caring, rather than just making the sale and moving on. But it's not enough to simply hope your customers will refer you - Templeton offers a proven system to make sure that they do.
In this completely updated and expanded edition, Templeton introduces the concept of the Perfect Client Avatar, a detailed profile of your ideal client that you keep in mind at all times to focus your efforts as you build your business. And he adds a new principle to his process: social proof. Templeton shows how the power of social media can help you leverage reviews, testimonials, and case studies of satisfied clients to expand your business 24/7 - add clients while you sleep!
Your customers and clients already know every new contact you will ever need to succeed - by applying Tim Templeton's system, they will naturally refer them to you.
©2016 Tim Templeton (P)2016 Tim Templeton
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"poorly written and just plain bad storytelling"
This book is poorly written and very mechanical in its storytelling attempt. I came into it with high hopes, having been recommended to read it. I had hoped that it would be like other stories with a great point such as The Go Giver, The Go Getter, The Dream Giver, or many other stories with a bigger meaning. This book was disappointing to say the least. I won't bemoan the fact that it could have been condensed into 3 or 4 pages, because the same could be said for other similar format books, but the storytelling in them really enhances and helps drive home the point. The main issue with The Referral is that every encounter and point is very forced, using the main character Susie to repeat and reinforce the "storyline" by saying and doing things that are not believable. The book also adds unnecessary and distracting detail to attempt to make it sound like a thoughtful story (the brown bricks, etc (this is probably not an exact quote, but there were so many forgettable details that I can't pull one from memory)).
The second edition may be attempting to resolve some stated issues of the original, but the true issue here is a very poorly written, unbelievable, forced story. I gave it 2 stars instead of 1 because the nuggets are valuable, but I had already learned and incorporated them, and they could have been stated much better.
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