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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
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Publisher's Summary
When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.
The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!
Critic Reviews
"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years." (Dr. Joe Vitale, author of The Attractor Factor)
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Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 23-07-2023
Worth a yearly re-listen
Didn’t like it at first for whatever reason, then I came back to it a year later during another product development phase in my business.
So much useful info if you’re putting a new offer together and you want to give it the best possible shot of succeeding
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- James
- 06-02-2015
Very interesting.
Made a lot of sense. Can't wait t to listen too again. Got a lot out of it. Well worth the money.
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2 people found this helpful