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The Idea Generator & Accelerator
- Narrated by: Catherine Milte
- Length: 4 hrs and 45 mins
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The Idea Generator & Accelerator
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Editorial reviews
Boasting years of marketing experience for major companies, Ken Hudson offers practical, straightforward advice on thinking "outside the box", fostering creative work environments, and culling ideas from unrelated fields in order to stay ahead of the curve in terms of innovation - essential in a rapidly evolving, technologically informed marketplace.
Narrator Catherine Milte’s confident and pleasant delivery engages the listener in her reading of Hudson’s no-frills, common sense roadmap to, as he puts it, "becoming unstuck" from rote ways of thinking across all business sectors.
Publisher's Summary
Outlining 60 effective and practical thinking tools, The Idea Generator & Accelerator will help you come up with new ideas quickly. Each tool is simple to use and will help you to develop ideas and solve problems faster, either on your own or with a team. It is the ulitmate resource for time-strapped business executives or those who are running their own business, or working in innovation, new product development, business development, sales, marketing, and advertising.
