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The Experience Economy, Updated Edition cover art

The Experience Economy, Updated Edition

By: B. Joseph Pine II, James H. Gilmore
Narrated by: Alan Sklar
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Publisher's Summary

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages.

Though the world has changed in many ways since then, the way to a customer’s heart has not. In fact, the idea of staging experiences to leave a memorable - and thus a lucrative - impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples - including the US Army, Heineken Experience, Autostadt, American Girl Place, and others - to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Includes a bonus pdf with graphics.
Download the accompanying reference guide.
©2011 B. Joseph Pine II and James H. Gilmore (P)2012 Blackstone Audio, Inc.
Management Marketing
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Critic Reviews

“[An] updated and wonderfully relevant book.” ( AdAge)
“One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences.” (Tom Kelley, general manager, IDEO)

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Profile Image for Mr. S. D. Farragher

A bit like Lord of the rings.

it started of strong and insightful. the later chapters went on and on with reference after reference. listen to the first 2/3 And your good to go...

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