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The E-Myth Revisited Audiobook

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

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Publisher's Summary

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

©1955, 2001, 2003, 2004 Michael E. Gerber; (P)2004 HarperCollins Publishers, Inc.

What the Critics Say

"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)

What Members Say

Average Customer Rating

4.4 (165 )
5 star
 (102)
4 star
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3 star
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1 star
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4.3 (138 )
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2 star
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Story
4.4 (138 )
5 star
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4 star
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3 star
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2 star
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Performance
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  •  
    Nathaniel 08/02/2016
    Nathaniel 08/02/2016 Member Since 2015
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    9
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "This sounds like the Hubbard management system"
    Would you say that listening to this book was time well-spent? Why or why not?

    This book is good for people who don't have a clue about business, structure or organising their live.It is not good for people who have managed, know business skills or looking for an insight to gain an edge.


    What was the most interesting aspect of this story? The least interesting?

    I didn't find it interesting.

    However this may be because I have an MBA and I have been a part of similar coaching Hubbard Management programs which I was not impressed with.

    I have found the Hubbard Management system not to be in line with my beliefs or personal practices.

    Some people may really respond to this story and the way they tell allegorical tales to illustrate the point.

    The good key takeaway is build your business to sell, OR just be happy being employed.


    Did Michael E. Gerber do a good job differentiating each of the characters? How?

    The speaker told the tale well - reminded me of the old "read-along story time" voice actors. Great voice for radio. very nostalgic.


    Did The E-Myth Revisited inspire you to do anything?

    Focus on systems and reread my MBA notes on McDonalds and the franchise theory. There are better books out there for "franchise" models and building a business to sell which is the underlying theme of the book.


    Any additional comments?

    This book is not a bad book, I would recommend this to people who have read business books before or have any training in management. It is a great segue into understanding you don't know much about running a business. Maybe look to investing in an MBA or getting a business coach.

    1 of 1 people found this review helpful
  •  
    Chris 31/12/2016
    Chris 31/12/2016 Member Since 2016
    ratings
    REVIEWS
    3
    1
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    Story
    "Fluff and repetition"

    This book could be a quarter of the size if the overly emotional narratives and alliteration were removed. There are a few bits of helpful wisdom in there but one needs to wade deep through some heavy drivel.

    0 of 0 people found this review helpful
  •  
    Joel 19/09/2016
    Joel 19/09/2016 Member Since 2016
    ratings
    REVIEWS
    3
    2
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    Story
    "Good content but..."

    I liked the content and found some things I related too. only problem I had was I was zoning out alot due to the sound of his voice. Otherwise it would of been great.

    0 of 0 people found this review helpful
  •  
    Ellen 03/09/2016
    Ellen 03/09/2016 Member Since 2016
    ratings
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    1
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    "Thanks for firing the rocket I needed up my behind!!!"

    What a great book to listen to when I was feeling how I was feeling, which was totally disenchanted about my career and unmotivated to do anything about it. This book gave me the kick up the butt that I needed to change my life. It has lifted the haze and made me realise how different things can be. I want to press play and listen to it all over again but I can't, I have a business to build!!!

    0 of 0 people found this review helpful
  •  
    Laura 26/08/2016
    Laura 26/08/2016
    ratings
    REVIEWS
    4
    1
    Overall
    Performance
    Story
    "Franchise based book"

    Was really hoping for more. I am not a business looking to grow a franchise model so I have found this book a bit of a waste of time. Others may find it more useful.

    0 of 0 people found this review helpful
  •  
    Tania Marisela Moreno 11/07/2016 Member Since 2016
    ratings
    REVIEWS
    6
    1
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    "Masterpiece of advice."

    Love it! Amazing narrator! the best word of advice for small business. Exceptional and practical.

    0 of 0 people found this review helpful
  •  
    Natalie 15/05/2016
    Natalie 15/05/2016 Member Since 2016
    ratings
    REVIEWS
    3
    1
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    Story
    "Great principles. looking forward to implementing"

    Found the book contained many "aha" moments that once implemented will make a radical difference. Just a matter on looking outside the technical perspective and seeing the whole picture. Parts of the storyline did lose my interest but I am stoked I stuck with it until the end. Well worth the read.

    0 of 0 people found this review helpful
  •  
    Nat Dixon 03/05/2016
    Nat Dixon 03/05/2016 Member Since 2016
    ratings
    REVIEWS
    2
    2
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    "Secret sauce"

    If you are thinking about starting a business, this is compulsory reading.
    Set your idea up for success.

    0 of 0 people found this review helpful
  •  
    Cassandra 20/04/2016
    Cassandra 20/04/2016 Member Since 2016
    ratings
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    1
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    "loved it..."

    The narrator was enjoyable and listening to the facts applied to real life scenario made easy listening.

    0 of 0 people found this review helpful
  •  
    Stephen 23/03/2016
    Stephen 23/03/2016
    ratings
    REVIEWS
    1
    1
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    "Very insightful and depth of analysis"

    Loved it! Well worth a read even if you don't find the thesis on the franchise model relevant to you (although this was on point for me).

    0 of 0 people found this review helpful
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  • Christopher
    SF Bay Area
    15/02/09
    Overall
    "Life Changing, I Gotta Say"

    I had heard about this book for years, but Gerber's writing style, with its endless dependent clauses, bothered me. However, when I got the audio book, and heard him reading it, and got the way it was meant to be taken in, I got it.

    This book has radically helped me in the past month and a half since I read it, and dramatically changed how I look at my (*CURRENTLY*) one-person business. I cannot recommend this book enough to those of you who started a small business without any entrepreneurial training or experience.

    33 of 33 people found this review helpful
  • Sylvia
    Clear Lake, WI, USA
    30/10/08
    Overall
    "Ideas to build a life, not just a business"

    This book is helping me understand how a clear vision for my life and new business will help me accommodate changing markets, staff roll over, and evolving partnerships. E-Myth has changd my perspective and goal -- to develop an enterprise with a clear mission, and to plan this business to thrive without me.

    13 of 13 people found this review helpful
  • Christine
    Rockwall, TX, USA
    17/09/08
    Overall
    "Saved my Life"

    I am a small business owner just like the woman he describes in the book. After listening for 20 minutes I felt hope for my business, by the end of the book I had a plan in action to turn that hope into prosperity. This book saved my business and my sanity.

    27 of 28 people found this review helpful
  • Russell
    Seaford, Australia
    3/01/10
    Overall
    "Well worth the download"

    I cannot understand why there are negative comments for this book - it is one of the better foundational books for any small business person who wants their life back. I highly recommend it.

    11 of 11 people found this review helpful
  • A User
    7/01/10
    Overall
    "E-Myth Revisited Review"

    Excellent read and recommend listening to it once a year. Challenges small business owners to work yourself out of your job and to delegate. In order to build a self sufficient company with total freedom, one must develop systems that the "least" qualified employee in your organization can follow. It's all about the SYSTEMS in your company.

    9 of 9 people found this review helpful
  • Stephanie
    Littleton, MA, United States
    20/06/05
    Overall
    "A must have business book."

    I was going into this book with apprehension, a fear that this was yet another "I'll show you how it is done and you will live a great life forever". But I decided to buck the critic on audible who said it was awful and got it. Well I was surprised. It gives you the basics on running a business, a department, or anything...really. It shows you some of the obvious things that you never think about and then allows you to expand on them for yourself. It's a book that I have read a number of times...well listened to, but the first that I took notes on. E-Myth Mastery is next.

    8 of 8 people found this review helpful
  • Chanon
    BangkokThailand
    28/04/05
    Overall
    "Must have/Life changing book"

    This book was *very* good. It's perfect for people who want to start a business. The author's narration was easy to listen to and really made the listening experience enjoyable.

    17 of 18 people found this review helpful
  • Marian Hanganu
    Ploiesti, Romania
    18/06/08
    Overall
    "Must listen for would be entrepreneurs"

    The audiobook is a bit too long. The stories about Sara's problems are a bit too long and too emotional at the first sight. However, when you look closer, you realize the story is about someone like you. If you try to think like Sara, the main character, it is about life and meaning of life. Then, you understand the real substance of what the author is transmiting using an emotional story. There is knowledge inside: how to start a business; how to not be consumed by your business; how to balance business with life; how to grow; how to be successful etc.
    It is the true substance of the book that made me to upgrade from 3 to 4 stars.

    14 of 15 people found this review helpful
  • Amaraa
    Lehi, UT, USA
    14/08/07
    Overall
    "Wow! Does this guy know me?"

    I couldn't believe this book. It seemed like the author had a hidden camera into my life and my business. He knew everything about me! As he went through the stages of a new business, it was like as if he were telling my life story. His suggestions were timely and relevant. His methods were clear and easy to follow. I found this book to be particularly exciting and motivational. He reawakened the vitality in me that I had when I initially started my business. And most importantly, this book made me realize that my business ups and downs were not unique, and gave me hope that there was a way out. This is a perfect read for someone in the small, then big, then small again place in their business. However, I imagine it is relevant at any point in the growth of a small business. Hopefully you will read this book early so you can avoid some of the pitfalls he describes and I have already experienced. This is a MUST READ for any small business owner.

    6 of 6 people found this review helpful
  • Steve
    Portland, OR
    4/01/13
    Overall
    Performance
    Story
    "Bring your shovel"
    Would you try another book from Michael E. Gerber and/or Michael E. Gerber?

    Absolutely not. My conclusion is Gerber is a talented used car salesman. If you are selling used cars then this might be the book for you.


    What could Michael E. Gerber have done to make this a more enjoyable book for you?

    The book drags on and the stories and unnecessary detail are very forced. He also goes to great lengths to make himself appear like some kind of super hero. At one point in the book he is telling a "story" of a "man." The man is amazingly talented at everything but also easily distracted. BUT, let's not forget he's amazingly talented and in the end, everyone is in awe of him, even if they think he will fail they are in awe. I'm not kidding. He actually says something similar to this. Well, that person Gerber is talking about is himself. He even milks the big reveal of who the "man" is at one point. Yes, at times in this passage he makes it sound like he's being self deprecating which he is very deliberate about but the real message is how amazing he is.What I found particularly grating about this part was 1) Wait, how amazingly talented at EVERYTHING are you? I didn't get it the first 100 times.2) The guy has had three wives and 5 children amongst the three wives. Awesome dude. 3) The guy introduced his third wife as "much bigger than the others." That was the first thing he said about her. Again, it's directly aimed at winning points for Gerber to show how mature he has become and grown up. How about, still very shallow?


    How did the narrator detract from the book?

    I don't know what it is about these guys that write self help and business books but they all come across as slimy. If he was your neighbor, you wouldn't want your kids around him type of slimy. Sorry, just my opinion. Luckily, I listened to the book on 2x speed and had no problems with understanding the audio (thank you audible). On 1x, Gerber is laborious. His tone gets really annoying. At one point he was narrating a list of bullet points and each line was read with the same, forced enthusiasm/creepiness to exact replication. It was like listening to a goofy robot on a broken record.Also, in the scenes where he is talking to the pie shop owner, I just got this creepy feeling about the whole presentation.


    If you could play editor, what scene or scenes would you have cut from The E-Myth Revisited?

    There is a scene where Gerber goes into a inordinate amount of detail about the listener viewing their own coffin. I get what he was trying to do but it was just a little too odd and forced. He could have skipped that part and just gotten straight to "what do you want people to remember about you?" Yes, I know, visualization but it was used incorrectly. It made pursuing that particular exercise much less desirable.


    Any additional comments?

    If you are a "no questions asked, I can sell anything" type of person, this might be for you, especially if you need some really basic guidance.If you have any degree of skepticism, you will have a hard time getting through this. It's not that there isn't value here, it's that you might come to the conclusion that although some of the content is helpful, the messenger is a charlatan. At first I gave this an overall score of 2 stars but I stopped listening to it after Gerber told the passage where he turned water into wine. If I can't complete a book, it shouldn't get more than a star.

    12 of 15 people found this review helpful
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  • KipSoton
    8/06/14
    Overall
    Performance
    Story
    "Small business owners - you must listen to this!"
    Where does The E-Myth Revisited rank among all the audiobooks you’ve listened to so far?

    We all get bogged down in the doing. This book explains why and what to do about it.


    What did you like best about this story?

    Practical application.


    Was this a book you wanted to listen to all in one sitting?

    No, because you need to ponder the ideas being suggested. It's better to listen to a chapter, think and then move on. But you also want to go back and listen to it again.


    4 of 4 people found this review helpful
  • Greg
    21/07/15
    Overall
    Performance
    Story
    "3rd time of reading, 1st time of listening."
    Would you recommend this audiobook to a friend? If so, why?

    A super business book.

    If you run a small business as I do, read this book as it'll give you a reality check.

    This audible version is easily the best format for this very worthwhile book.


    What did you like best about this story?

    Very sound advice for anyone running their own business.


    3 of 3 people found this review helpful
  • H. Wood
    Surrey, England
    19/05/16
    Overall
    Performance
    Story
    "Insightful. The ideas behind the success of a small business. Your business."

    A must read for all small businesses starting out and for those small businesses that have become all consuming and overwhelming. This book will give you the ideas needed to enable you to set up your business in the best possible way. Working on your business not in your business. Setting up the systems at the outset so that your business does not become another job, but once set up, allows you the freedom to live the life of your choosing.

    1 of 1 people found this review helpful
  • Mark
    27/02/15
    Overall
    Performance
    Story
    "Every small business owner should listen"

    This is a great book for small business owners. I run a number of businesses and advise many others (not as part of Emyth Worldwide, I should add!) and the themes covered in this book, the systems and processes it introduces are excellent. The only reason it isn't 5* is because the story is a little too sickly at times and the narration is too slow (like so many narrators). I listened on 1.25x to make it sound normal!

    2 of 2 people found this review helpful
  • Richard K
    16/01/17
    Overall
    Performance
    Story
    "Great book"

    If your starting a new business read this book! :) this book has opened my eyes to how to tackle and systemise my business.

    0 of 0 people found this review helpful
  • SEC
    Essex
    14/01/17
    Overall
    Performance
    Story
    "Must listen!"

    If you are in business for yourself and only have time to listen to one book, listen to this.

    0 of 0 people found this review helpful
  • Naz
    27/12/16
    Overall
    Performance
    Story
    "In the nick of time"

    loved it. I've been where Sarah is and I'm starting again, so this book came to me at the right time

    0 of 0 people found this review helpful
  • Sushant
    25/12/16
    Overall
    Performance
    Story
    "Entrepreneurial Manifestation"

    Let the Technician create space for the Entrepreneur who started your business.
    Much Recommended Book.

    0 of 0 people found this review helpful
  • Wayne Hutton
    9/12/16
    Overall
    Performance
    Story
    "Food for thought."

    Well presented and simple. Will defiantly use some of the ideas in my business. I think this book will speak to all business owners!

    0 of 0 people found this review helpful
  • Amazon Customer
    5/12/16
    Overall
    Performance
    Story
    "amazing!"

    Fantastic book! Really opened my eyes to how business should operate! a must read for any small business owner!

    0 of 0 people found this review helpful

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