Attract and retain affluent customers and clients.
Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research.
The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.
©2014 Matthew Oechsli (P)2014 Audible, Inc.
"Half Way Through"
Maybe. It seems like common sense to me to treat people with that "extra special something", but, I'm giving the book a chance to wow me.
The narrator was clear and the sections are lined up in a cohesive way.
Yes, the author uses the word "affluent" way too much.(Paraphrased) "When dealing with affluent people, you must cater to their needs. The affluent pamper their pets as much as they do their kids, so remembering the things that are special to the affluent can result in repeat business." We get it.
I am not a wealthy man currently but I plan on being one, one day. This book helped me to understand how people who are affluent come to make decisions in their lives and some of their shirt comings that need to be observed and taken note of.
"Well Dome indeed"
great examples of what to do and what not to do. very om-depth approach to affluent marketing.
The book presents facts that a person with a BBA should know already. The difficult part of reading books like this is that they make the theories it seem easy to implement, when in reality one knows it takes a lot of discipline. Overall it was a good book.
"Don't waste your money or time on this book."
If this is the first book you pick up on the subject and have never read anything else, then you might find it useful.
If you are in any type of sales, and have been for more than 1 year.. Skip this book!
You'll thank me later.
Great overview of how to approach clients whom are at a higher level of affluence, and can be used by even a new sales person in regards to understanding sales.
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