#1 Amazon • NY Times Bestseller • Wall Street Journal • USA Today
Launched in 2012 as The 4 Essentials of Entrepreneurial Thinking
Taking listeners on a street-smart journey through life, mentors, and business, Cliff proposes a radical shift in global education and career training. He also provides thought-provoking stories on The 4 Essentials (mindset, strategies, values, purpose) that dispel myths on how we define and create success. Through trials and triumphs, Cliff shares lessons from the edge as a dyslexic student who challenged the status quo in college, dropped out of USC at 19, and went on to launch companies in real estate, finance, education, and technology (all before age 30). Drawing on over 100 famous mentors, from Socrates, Edison, and da Vinci to Oprah, Malala, Branson, and Mycoskie, Cliff empowers each of us to earn a real-world MBA (master's in basic abilities). This is a fun, fast-paced listen for anyone in search of passion, purpose, and results!
About the Author
Cliff Michaels has been a strategic coach, an angel investor, an education activist, and a social entrepreneur for over 25 years. His e-learning programs and live training provide essentials for life, careers, and entrepreneurs (CliffMichaels.com). Cliff was president of the Young Entrepreneurs' Organization Los Angeles (known today as EO). He also launched EO's first student mentor programs and philanthropy events. Cliff Michaels & Associates (real estate and investments) has closed $1 billion in transactions since 1992. Cliff was also cofounder of First Use (1999), a pioneering online platform that featured the world's first digital-notary technology. A Southern California native, Cliff's passions include movies, music, yoga, helping kids at risk, and raising the bar for global education.
Giving Back Mission
With each sale, books and courses are donated to students and schools worldwide.
©2012 Cliff Michaels (P)2013 Cliff Michaels
''Cliff's writing is full of creativity, inspiration, and practical lessons. I highly recommend The 4 Essentials.'' (Blake Mycoskie, founder, TOMS Shoes)
''Cliff Michaels delivers a powerful path to profits, passion, and purpose.'' (Tony Hsieh, CEO, Zappos)
"Cliff provides entrepreneurial conditioning with an achiever's mindset." (Darren Hardy, publisher, Success magazine)
Clearly specified what the 4 essentials of entrepreneurial thinking are and how to achieve them in an easy to understand and engaging way.
I really enjoyed the author's stories of his past experiences and how he came about learning these 4 essentials.
"Wow, this is life-changing."
As a recent grad it can be hard finding your way. I've been through many struggles and this book really connects the dots from college to the real world. I feel much more confident to pursue my passion now. I listened it everyday on my way to work and started the day inspired to make a change. I've already recommended it to all my friends and family!
"A Manifesto for True Success!"
When I picked up this audiobook, I expected a few cutting-edge entrepreneurial secrets, but- WOW! -what I got was SO MUCH MORE! It was a compelling, laugh-out loud, tear-jerking, and transformational journey from "How to be successful in business" to "How to have a better life" and then "How your success can help improve the world". Truly uplifting and inspiring!
Drawing from personal experience and the creme de la creme of success icons, Cliff Michaels ties together innovative entrepreneurial principles, quick but powerful exercises, and a comprehensive overview of what it takes to be successful on all levels. This is a MUST READ for anyone in high school or older. There's so much wisdom and practical help condensed in this masterpiece.Thank you, Cliff!
"Valuable book, enaging audiobook"
Absolutely. I thoroughly enjoyed reading the book The 4 Essentials. But what makes the audiobook unique is that Cliff narrates his book himself. While some authors should stick to just writing, Cliff's authentic enthusiasm comes alive during the narration. It's a more-engaging experience because it's as if Cliff is in the room telling his story and sharing his observations of other dynamic leaders and entrepreneurs.
"Great Listen! Love the Music and Sound Effects"
Cliff's reading of "The 4 Essentials" is hilarious, entertaining, educational and inspiring. More audio books should follow Cliff's lead and make audio less dry, and more fun!
"A MISSION to INSPIRE, GIVE BACK & RAISE the BAR"
Hi friends! This is Cliff Michaels, author & narrator of The 4 Essentials. My goal was to not only inspire and give back to the education world, but provide real-world experience, famous lessons from historical mentors, and listening entertainment with fun sound effects to accent stories in this book. From your feedback so far, my team and I are thrilled to hear we exceeded expectations (and perhaps raised the bar for future audio books).
In The 4 Essentials, I got to share my personal memoir and stories many people relate to. Through audio, it was easier to have a relationship with a new audience, while offering a unique experience to fans who supported the first edition that launched #1 on Amazon in 2012.
As an author and narrator, I'm always looking to improve. If you enjoyed the audio, please let me know what you liked best or what could be better :).
I don't want to give away too much of the plot, but my favorite lessons came during humorous travels and moments of failure where I had a transition of passion and purpose.
To the misfits, rebels, and game changers, here's to your amazing journey! Thank you for listening to The 4 Essentials!
"Captivating and Informative"
After reading this I held a meeting with some of my coworkers and we had a really great discussion about how to improve work flow based off of Cliff's essentials
"Learn about success from historic figures"
There are so many great mentors in this book! Lincoln, Da Vinci, Oprah, etc... he shares their stories and provides lessons for how to learn from their successes
Because Cliff reads his own book it feels very relaxed and conversational. I felt like he was talking and sharing his advice directly with me!
"Inspirational and Motivational"
As a recent college graduate, this book seems to speak directly to me. Hearing about Cliff from several of my friends who had seen him speak at UCLA, I knew that I had to try out his book. They mentioned how he stressed the importance of how to eliminate non-essentials from my life so i can pursue my passion. I was not disappointed as he did an incredible job of explaining how to be successful and yet lead a happy lifestyle through his own personal stories.
"Engaging and Inspirational!"
As a student this book really hit home! The stories were engaging and gave helpful, practical advise. I really enjoyed this book and would highly recommend it to anyone looking to be successful in any field!
"Spectacular for Life, Careers & Entrepreneurs"
Essentials for personal & professional growth
It brings a thought out thesis that suggests a game changer in education - we're handing out half-complete degrees and need to teach more real-world essentials!
Lots of laughing!
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