The guide to shortening your execution cycle down from one year to 12 weeks
Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
Turn your organization's idea of a year on its head, and speed your journey to success.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2013 Brian P. Moran and Michael Lennington (P)2014 Audible Inc.
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"Not enough meat."
A person who is just starting their "journey to personal development and organizational methods."
The subtitle of the book ("Get more done in 12 weeks...") leads you to believe that this book talks about a process you can use to get stuff done. Instead, the book is filled with anecdotes about why thinking in a 12 week cycle is better than an annual cycle. The problem I have with this is that just about anyone who buys a book called the 12 week year is probably already sold on the idea of it. What we need is HOW to implement this. Yes, the author does say things like "Establish a vision and connect it to your personal ambitions" and "set and attend a Weekly Action Meeting.." He also talks about the importance of having a "written plan." But again, if you've heard any book in the past 20 years about productivity, there's not much new here. Taken this way, It's basically saying set a goal and give yourself 12 weeks to accomplish it rather than the typical year. I will admit that if you can make this mindset ship, it can be profound. If that is the goal of this book - to just get a person to change their time horizon - then I suppose the book might accomplish this.
However, if you are like me, a person who values process and wants to see the tangible deliverables/actions needed to implement a 12 week year, then you might find this book a bit frustrating. The sellers of this book would do well to create a companion "field guide" audio book. The field guide could serve as a sort of training on how to use the "system," complete with worksheets/workbook that the reader could follow along with.
From the school of thought that there is some good in everything: it makes a VERY STRONG case about the merits of a 12 week year.
I had no problems with the narrator (although for some reason I kept thinking of the guy on the screen in Apple's 1984 commercial...)
If you are young or just starting out in a career, then this book will be good for you as it establishes a good grounding in how to get stuff done.
If like me, you are an established professional and were sold on the concept of a 12 week the second you heard the title (it is an awesome concept), you don't really need this book. Just apply any of the personal productivity models but shorten your horizon to 12 weeks instead of a year.
Seller: PLEASE CREATE A FIELD GUIDE / COMPANION BOOK.
"Bla bla balh"
Talks about a process that it is going to describe in the book in later chapter, then the book ends without containing any exact process.
A beautiful example, how to sell nothing.
"Felt like the book was a plug for the website"
I got very little from the book. Went to the website but it seemed more like an opportunity to spend money on a workbook or coaching. the book consistently told me what a great program the 12 week year is, but all I really got out if it was: treat your time as if you don't have as much of it. You have 12 weeks instead of 12 months to meet goals. I got that idea when I read the title of the book.
"Intriguing and Irritating"
I didn't actually read the Publisher's Summary before I bought "The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months" (2013, text; 2014, Audible) , and that's a good thing. I wouldn't have voluntarily listened to something that promises that it's the "The guide to shortening your execution cycle . . ." The only execution cycle I know is in computer programming, and the last code I wrangled with was an early 1990's version of Unix.
What "The 12 Week Year" turned out to be is a time management program based interim goals, set quarterly. The 13th week is an added, or bonus, week so the "year" works out to an even year. I almost heard gears shift when I understood the concept. I think this could work for me.
Mentally, I had to change the plan to "The 3 Month Year" because my job and goals really do not fit into a weekly schedule. Even though I'm a licensed professional, I'm in what Brian P. Moran and Michael Lennington call "a reactive job." My deadlines and corresponding goals are driven by rules my employer does not control - they are set by statutes.
"The 12 Week Year" seems to be focused on sales people and sales teams with a lot more flexibility than I have. That doesn't mean I don't think I can apply the principles, I just need to adjust the author's suggestions to work at my work. The suggestions for personal improvement -,well, trying to lose 10 pounds in 12 weeks sure sounds a lot more manageable than the really daunting number that I have to drop after I successfully quit smoking a year ago, thanks to M J Ryan's "This Year I Will: How To Finally Change A Habit, Keep A Resolution, Or Make A Dream Come True" (2006).
So, now for the irritating: the authors suddenly go off on really odd, distracting and unsupported tangents. There's a woman whose supposedly making 100 home visits a month, and even more phone calls, in her counseling job while she's homeschooling her son. Right. And the word "intentionality"? It's a sociological concept describing cognition, not a touchy-feely motivational word. I ended up tuning out the dissonance, hoping I didn't miss something I could have used.
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"An excellent book, but hard to listen to"
This book is such a powerful contributed to my long term success in life and business. I just wish the narrator want so hard to listen to. his voice and reading style would be perfectly suited to reading poetry intended to relax you or even put you to sleep. I would have gotten more out of this book the first time through with a different narrator.
"Complete mess; nothing innovative nor intriguing"
"The narrator talks you to sleep." - partially agree. Narration is Ok, but wordings are repetitive, without clear "focus point", just boring.
Nothing innovative. PM world have well known project management methodologies such as Agile, SCRUM iterations (with daily reviews and scorecards), Kanban.
This book messes it everything. Nobody use "1-year project plans anymore, including personal life projects and business projects (with bigger teams).
Idea is Ok, but I feel all that could be written in just few pages.
Avoid repetition. Advice on toolbox for this personal PM methodology.
We will be discussing this book in our Book Club at AE. I'll learn more from that discussion for sure! It will add value to the book, I am glad.
"I almost felt sorry for buying the book"
Great content, easy to understand and follow.
However... The narrator talks you to sleep. Very poor performance. Extremely boring, no intonations and lineal. Very boring.
"A home run for those wanting to accomplish more"
I found a lot of great ideas and useful strategies from this book. I have set up my own 12 week year calendar and am working on my 12 week goals rather than my 12 month goals. I have been guilty of postponing my goals until the end of the year, and Brian helps to show the benefits of using this system to accomplish more. It has definitely given me a sense of urgency to do things sooner than later. A great resource for those wanting to achieve more in less time.
"Excellent and complete HOW-TO"
a rare find, one of my 3 favorites.
finally something that can be implemented for improving productivity.
no fluff, with easy how-to ready for implementation to get started immediately
a few of "aha" and "finally" moments
get this if you are a workaholic or full of taks
I'm only a quarter through listening and know it's going to take forever to get through this because the narrator is not right for this type of book. He cannot keep my focus for more than a minute or two at a time. I normally listen to PD books while driving with no trouble focusing, but I cannot help but zone out! Far too soft and calming, not engaging or inspiring.
"There are better options & doesn't work on Audible"
Got this book as I read reviews and the ideas seemed interesting, in truth a) you need to be reading the book to really deal with the concepts so the "book" simply doesn't work in Audible format and b) the ideas are better covered elsewhere.
The goal is to break down your targets into smaller goals and work those to get to the end goal, which in theory is a great concept but the book seems more focused on corporate world in the US than the rest of us so many of the concepts were lost.
"share it with your family, friends and employees"
after purchasing the hardback and reading it over and over, I purchased the audio too, money well spent, share it everyone...it will help get the best out of them, at work and at home 10/10
"we can achieve a lot in 12 weeks"
really enjoyed it and really helped me break down big goals into more managable chunks
"Brilliant, practical and motivating"
I highly recommend this. Brilliant insights and very practical method to getting desired results quicker.
"I Didn't Take Much Away From This"
The first 3 or 4 chapters offer an interesting perspective on planning your business & work around 12 week cycles. It's a nice idea and one I will consider myself, but I didn't get that much out of rest of the book.
Time is the most valuable thing we have and this book helps you understand and appreciate it better
"Good advice but felt like a lecture at times"
It basically reinforced things I already knew. I thought it would be motivational but it sounded more like a lecture. still good advice and would recommend to anyone who isn't self motivated.
"Loved this book. So helpful"
Got this on audible but have now bought the physical book as enjoyed it so much and I need to make notes and see some of the examples. This is just what I needed with direction
"Not for the individual"
Twenty minutes of the message: "make the year 12 weeks long!" The French revolutionaries made a ten day week, how did that work out? I didn't like this because I bought it for myself to be more efficient. This message which seemed to be set to continue long after I gave up, was targeted toward an organisation manager.
Better audio books out there in this category, I found this book boring. Some good tips in there, not worth 5 hours of your life.
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